Brands are creating better-for-you lemonades with health boosting ingredients
Trend - Beverage brands are creating healthy lemonade-based products in convenient formats. These RTD lemonades include detoxifying, immune system-building, and energy-boosting ingredients. The strong flavor of lemonade masks the healthy ingredients, making the drinks palatable for all ages.
Insight - As more consumers prioritize proactive or preventative health practices, they increasingly seek products that go beyond basic nutritional values. These consumers are more likely to purchase products rich in vitamins, antioxidants, or other supplements, as a way to support their overall well-being in a non-intrusive way. Brands are acknowledging the need for crafting healthier products that are easy to integrate into daily lives, and are responding with better-for-you infused lemonades.
Insight - As more consumers prioritize proactive or preventative health practices, they increasingly seek products that go beyond basic nutritional values. These consumers are more likely to purchase products rich in vitamins, antioxidants, or other supplements, as a way to support their overall well-being in a non-intrusive way. Brands are acknowledging the need for crafting healthier products that are easy to integrate into daily lives, and are responding with better-for-you infused lemonades.
Workshop Question - How could your brand craft healthier variations of its products without losing its core identity?
Trend Themes
1. Healthy Lemonade-based Products - Brands are crafting RTD lemonades with detoxifying, immune system-building, and energy-boosting ingredients to cater to health-conscious consumers seeking convenient wellness solutions.
2. Children-focused Electrolyte Collections - Brands are developing powder electrolyte drink mixes tailored for kids, featuring plant-based, natural ingredients without unnecessary additives, aligning with the growing demand for healthier hydration options for children.
3. Spirulina Fusion Innovations - Innovative products like Spirulina Infused Lemonade combine the detoxifying benefits of spirulina with the refreshing taste of lemonade, creating visually striking and nutritionally beneficial beverages that appeal to health-conscious consumers.
Industry Implications
1. Health and Wellness Beverages - Brands in the health and wellness beverage industry have the opportunity to develop convenient, infused lemonades that cater to consumers seeking proactive health solutions beyond basic nutrition.
2. Children's Hydration Products - The children's hydration product sector presents an opportunity for brands to create electrolyte mixes with natural ingredients specifically designed for kids, meeting the demand for healthier hydration options for young consumers.
3. Nutritious Beverage Innovations - In the market of nutritious beverages, there is room for disruptive innovation through products that fuse superfoods like spirulina with traditional beverages like lemonade, providing both visually appealing and functional drinking experiences for health-conscious individuals.
