Category
Lifestyle
Assisted Choices
Trend cluster
Category
Peppered
Beverage
Restaurants are crafting iced beverages with spiced peppers for added flavor.
4.9
Trend score
Trend
What is the Peppered Beverage trend?
Peppered Beverage: Restaurants and CPG brands are adding dried pepper mixes to iced beverages to add an extra level of refreshing flavor. Previously a more niche product in North America, big-name restaurants are entering the space, leading to spiced beverages becoming more commonplace.
Insight
The consumer insight behind the Peppered Beverage trend
Spicy products have continued to grow in popularity in the Western World, with studies reporting incremental increases in popularity year over year, particularly from 2019 onwards. This rise in popularity can be attributed to various consumer demands, such as globalization, or the desire for variety, novelty, and healthier products, as many peppers are rich in vitamins and feature antioxidants. In recognition of these desires, brands are infusing peppers into non-traditional beverages.
Trend themes
Themes within the Peppered Beverage trend
Three behaviours holding the trend together01
Spicy Flavor Fusion
Pepper-infused beverages are part of the rising trend of spicy flavor fusion, combining heat and refreshment for a unique taste experience.
02
Ready-to-Drink Innovation
The introduction of canned spicy cocktails showcases the trend towards ready-to-drink innovation, offering convenience and premium quality without the need for mixing.
03
Global-Inspired Beverages
The infusion of international flavors like jalapeño, chili, and Tajin spice into beverages taps into the trend of global-inspired creations, bringing diverse culinary influences to drink menus.
Industry implications
What the Peppered Beverage trend means for industry
Where the trend changes the playbookFor
Food & Beverage
The food and beverage industry can leverage the demand for spicy flavor fusion to create innovative products that cater to consumer cravings for heat and taste excitement.
For
Hospitality
The hospitality industry can capitalize on the ready-to-drink innovation trend by offering convenient and high-quality canned cocktail options to elevate the guest experience and streamline bar service.
For
Retail & Consumer Goods
Retail and consumer goods professionals can explore global-inspired beverages to diversify their product offerings and meet the growing consumer interest in international flavors and taste experiences.
Workshop question
How can your brand leverage the growing popularity of spicy products to appeal to consumers who desire novel flavors?
Trend signals
Trend signals for Peppered Beverage
Trend score 4.9 out of 10, from popularity 63%, activity 59%, freshness 23%.
Popularity63%
Activity59%
Freshness23%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Peppered Beverage trend
5 featured examples from Nov 25, 2023 to Apr 28, 2024CategoryLifestyle
Refreshingly Spicy Cafe Drinks
The Starbucks Spicy Menu Has Swicy Refreshers and More
Exploring new flavor combinations and textures to cater to evolving consumer tastes in the foodservice sector.
CategoryLifestyle
Tajin-Spiced Mango Beverages
Surf City Squeeze Just Introduced New a Mangonada Drink
Opportunities for innovation in the beverage industry by introducing unique flavor profiles.
CategoryLifestyle
Ready-to-Sip Spicy Margaritas
Whitebox Cocktails' Spicy Marg is Made with Green Chili & Coriander
The alcoholic beverages industry can tap into the trend of spicy cocktails to create unique offerings that appeal to consumers seeking more adventurous flavor experiences.
CategoryLifestyle
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
The alcoholic beverage industry can explore innovations in canned cocktail production to meet the growing demand for premium, convenient at-home drinking experiences.
CategoryLifestyle
Ready-to-Sip Spicy Margaritas
Velvet Llama's Canned Margarita is Sweet, Tart and Jalapeño-Infused
The rise of pre-mixed canned cocktails like Velvet Llama's Spicy Margarita offers an opportunity for the alcoholic beverages industry to cater to consumers who desire quality drin…
