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eLearning > Business > Hyper Convenience > Module 4 / 4

Usability & Accessibility

Instructor: Sean Watson
Convenience Culture
Download the Convenience Culture Trend Report
The Usability and Accessibility module dives into how a product or service is received, and ultimately used. This is a necessary, yet often overlooked, aspect of convenience. After all, how is a customer supposed to use and eventually love your product or service if they can't easily access and use it?

This raises questions surrounding logistics in shipping and tracking within the eCommerce space, or the necessary features in connected home systems. Essentially, mastering Accessibility and Usability is about improving aspects of your product or service that are already intact, but not necessarily being optimized.
Related Trend Report: Convenience Culture
Workshop Questions:
1. What part of the consumer's day are you not useful for right now? How can you own that occasion?
2. What can you provide access or visibility to that wasn't accessible before?
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Insights by Trend Hunter AI
Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.
Workshop Question - How might your brand support a remote employee?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Quick Cosmetic
Cosmetic products are designed for quick application
Trend - With many consumers prioritizing quick morning routines, brands in the cosmetic space are reacting by offering products that speed up the process of applying makeup. Whether in multipurpose items or easily applied formats, this shift caters specifically to consumers who prioritize both convenience and quality in their daily rituals.
Workshop Question - How could your brand's product/service be made more convenient for its customers?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Substitute Cosmetic
Makeup products act as substitutes for day-time skincare
Trend - With makeup increasingly coming with beneficial ingredients that offer everything from hydration to sun-protection, brands within the cosmetic space now are prioritizing makeup products that function as actual substitutes for morning skincare routines.
Workshop Question - How could your brand combine functions into one product to prioritize convenience for its customers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Secured Drop-Off
New systems of secured delivery give consumers peace of mind
Trend - There are many security implications and challenges that accompany at-home delivery services and so brands are developing systems that help consumers overcome the fear of packages getting lost in transit. This puts consumers at ease for unattended deliveries while also granting homeowners more control over their package delivery process.
Workshop Question - What can your brand do to combat security issues consumers face?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Everyday Rental
Brands begin to offer everyday items like clothing and home textiles for rent
Trend - Consumers today are increasingly thoughtful with how they spend, leading many companies--especially those whose products are used infrequently--to offer rental options in lieu of expensive purchase items. Brands that sell products used on an everyday basis, like home decor and casual fashion, are pivoting to offer a rental model as well.
Workshop Question - How will consumers' rising expectations when it comes to value and convenience impact your brand?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Concentrated Clean
Cost-effective concentrated cleaning products become more intuitive
Implications - While concentrated cleaning products have served as an environmentally-conscious alternative to traditional cleaners, in reality excessive consumption habits have meant that for many, the same amount of product would be used. To thwart this, recent concentrated cleaners are accompanied by more controlled dispensing technologies. This development serves consumers looking for the environmental and financial benefits that long-term use of concentrated cleaners afford consumers.
Workshop Question - How do habits in consumption impact the way your product is used in everyday life?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Precision Serum
Cosmetic serums adopt highly targeted formulations
Implications - Serums are increasingly targeted to specific areas of the body, either in formulation or marketing, offering consumers concerned with self-care additions to their routine that they believe are more effective. This shift benefits consumers for its comprehensive approach to care, while allowing brands to expand their product lines and enhance consumer trust via specialization.
Workshop Question - Consider a more targeted product/service your brand could create for the solution/s it's offering consumers.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessibility Access
Designers and architects prioritize accessibility in the home
Implications - Designers and home architects are looking to enhance accessibility in personal living spaces in ways that seamlessly adapt to the needs of the consumers who require such spaces, while also offering contemporary aesthetics. This renewed focus on accessibility comes in response to an increased awareness of the nuanced needs and preferences for individuals with disabilities.
Workshop Question - How could your brand prioritize accessibility in the workplace?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Cosmetic Serum
Cosmetic items are increasingly based in skin-enhancing serums
Implications - The rise in prominence of serums has resulted in the combination of cosmetic items and serums, giving consumers hybrid items that simultaneously improve imperfections and cover them up. The combining of such items caters to consumers seeking to reduce steps in their morning routines, while giving brands a clear point of distinction to market.
Workshop Question - How can your brand narrow down the steps involved in purchasing or using the products/services it offers?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Subscription
Automotive subscriptions make luxury cars more accessible to consumers
Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.
Workshop Question - How can your brand look to make its luxury products more accessible?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends