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eLearning > Business > Hyper Convenience > Module 4 / 4

Usability & Accessibility

Instructor: Sean Watson
Convenience Culture
Download the Convenience Culture Trend Report
The Usability and Accessibility module dives into how a product or service is received, and ultimately used. This is a necessary, yet often overlooked, aspect of convenience. After all, how is a customer supposed to use and eventually love your product or service if they can't easily access and use it?

This raises questions surrounding logistics in shipping and tracking within the eCommerce space, or the necessary features in connected home systems. Essentially, mastering Accessibility and Usability is about improving aspects of your product or service that are already intact, but not necessarily being optimized.
Related Trend Report: Convenience Culture
Workshop Questions:
1. What part of the consumer's day are you not useful for right now? How can you own that occasion?
2. What can you provide access or visibility to that wasn't accessible before?
Access Advisory Services
Insights by Trend Hunter AI
Contactless Airport
Both necessary and recreational processes at airports are becoming contactless
Trend - Contactless airport systems are on the rise as airports around the world continue their heightened safety efforts in light of the ongoing pandemic. These contactless systems are occurring in everything from agent interactions to in-airport food deliveries.
Workshop Question - How is your brand prioritizing safety in the long-term amidst the ongoing pandemic?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Package
More brands prioritize inclusive packaging for people with disabilities
Trend - Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps.
Workshop Question - In what areas is your brand not as inclusive or accessible as it could be?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Meditation Management
Brands are seamlessly integrating meditation practices into daily lifestyles
Trend - Brands are incorporating meditation practices into consumers' lifestyles in ways that appear unnoticeable. These products manage consumers' mental mindfulness and make meditation more accessible through intelligent architecture, digital entertainment consumption, and wearables.
Workshop Question - How can your brand help incorporate self-care into consumer practices?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Designer Repellent
Brands are debuting practical & aesthetically friendly insect repellents
Trend - Many companies are reimagining the traditional design of insect repellents. While some brands are incorporating a multi-functional aspect that increases the practical value of the product, others create aesthetically forward designs that capture attention and can be seamlessly integrated into the home.
Workshop Question - How can your brand combine aesthetics and functionality in a product?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Big-Brand Subscription
Large brands adopt subscription models for accessibility
Trend - Global or soon-to-be global brands are replicating small brands by offering subscription models that make their products more accessible to the average person. These include everything from deliveries to the temporary use of luxury items.
Workshop Question - How could your brand create or improve a subscription model for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sanitized Hand-Held
Brands are launching products & services that will help disinfect one's phone
Trend - Although products that sanitize hand-held tech have been available for some time now, brands have seen an increase in demand for such innovations due to the COVID-19 pandemic. Since hand-held devices are known to have high exposure rates to germs, brands are looking to give consumers peace of mind by launching products and services that are specifically geared to disinfecting phones.
Workshop Question - How might your brand/service answer consumer concerns about safety?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Temporary Workspace
Brands are accommodating remote workers with functional & adaptable furniture
Trend - Brands are offering service and product innovations that are temporary in nature to assist employees who are working from home. Whether it is cardboard-based furniture or a monthly subscription, these ventures prove to be accessible and cost-effective.
Workshop Question - How might your brand support a remote employee?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Quick Cosmetic
Cosmetic products are designed for quick application
Trend - With many consumers prioritizing quick morning routines, brands in the cosmetic space are reacting by offering products that speed up the process of applying makeup. Whether in multipurpose items or easily applied formats, this shift caters specifically to consumers who prioritize both convenience and quality in their daily rituals.
Workshop Question - How could your brand's product/service be made more convenient for its customers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Substitute Cosmetic
Makeup products act as substitutes for day-time skincare
Trend - With makeup increasingly coming with beneficial ingredients that offer everything from hydration to sun-protection, brands within the cosmetic space now are prioritizing makeup products that function as actual substitutes for morning skincare routines.
Workshop Question - How could your brand combine functions into one product to prioritize convenience for its customers?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Online Vet
Online veterinary services enhance accessibility for pet owners
Implications - Digital platforms that allow pet owners to connect to veterinary services are increasingly popular, as hands-on pet care is on the rise among consumers. Though not as thorough as in-person appointments, these services aim to protect the general health of domestic animals, while prioritizing accessibility for consumers who may face more barriers–like cost and transport–to accessing vet services.
Workshop Question - How could your brand offer an accessible version of its product/service?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends