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eLearning > Business > Hyper Convenience > Module 1 / 4

Intro to the 6 Cues of Convenience

Instructor: Sean Watson
Hyper Convenence
Download the Hyper Convenence Trend Report
In this course, Trend Hunter's Sean Watson explores today's ever-increasing consumer demand for convenience. Today's consumer has never been busier; between work, play and everything in between, today's consumer seeks convenience from brands both in products and services.
 
Through our research, we have identified 6 key strategies brands can implement to create more ease and seamlessness for consumers, which we refer to as the 'Cues of Convenience.' Throughout this course, you'll discover how to approach convenience through the lens of tech addiction, transaction, lifestyle, enjoyment, usability and accessibility. Convenience for consumers exists in many shapes and forms, offering brands plenty of unique ways to surprise and delight today's often apathetic and time-crunched consumer.
Related Trend Report: Hyper Convenence
Access Advisory Services
Insights by Trend Hunter AI
Sustainable Label
Emerging private label brands prioritize sustainability
Trend - Brands are releasing private label lines that prioritize sustainability as they see demand in this space grow. Everything from activewear to beauty products are being released by brands looking to add eco-consciousness to their portfolios.
Workshop Question - How is your brand prioritizing sustainability?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Algorithmic Perfumery
Brands are using artificial intelligence to create impactful fragrances
Trend - Fragrance brands are turning to artificial intelligence and machine learning to create impactful and hyper-customized products that appeal to unique consumer preferences. While some companies are using this technology in order to invite consumers into the product development experience, others are referencing data-driven studies to better target select demographics.
Workshop Question - How can your company utilize artificial intelligence in the product development cycle?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Nutritious Confection
Popular candy brands are adapting to the health-related needs of consumers
Trend - Longstanding brands in the candy space are switching up some of their offerings by introducing candy products with more nutritional value than the brands are typically known for. These changes come in light of smaller competitors that are filling the market gap for indulgent-yet-nutritious foods for health-conscious consumers.
Workshop Question - How could your brand better cater to today's informed consumer?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Convenience Aesthetic
Bars & restaurants borrow convenience store motifs for a unique experience
Trend - Dining establishments are revamping their interior design to a convenience store aesthetic as that provides a more unconventional, immersive and photo-friendly experience for their patrons. From cafes and bars to restaurants, this new approach is present across the board.
Workshop Question - How could your business contribute to someone's personal brand?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contemporary Supplement
Modern "lifestyle" supplements are made more affordable
Trend - With vitamins and supplements now being adapted to suit modern preferences–with contemporary branding and personalized sets or formulations–prices for these items are often inaccessible for most. This is changing with emerging brands in this space offering the same modernized formats, but at reasonable pricing–giving a wider range of consumers access to these products.
Workshop Question - How could your brand make its products more cost-accessible to the average consumer?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
24-hr Retail
Retailers outside of food and beverage opt for round-the-clock consumer care
Trend - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever they're needed. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Workshop Question - How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixed-Reality Shopping
Mixed-reality in-store experiences enhance engagement
Trend - With experimental shopping spaces increasingly common, some brands in the retail space are prioritizing mixed-reality experiences for their consumers. This new conception of how purchase journeys can be designed shows how brands can enhance engagement, particularly Millennials and Gen Z.
Workshop Question - How could your brand incorporate mixed-reality into its customers' purchase journey?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Recycling
Brands are creating programs to return products for recycling
Implications - In recent years brands have been launching mail-based programs in which consumers can return used products to be properly recycled. Such initiatives enable brands to ensure that their products are being properly recycled, while alleviating the responsibility of consumers to know the complexities of their local recycling programs.
Workshop Question - Consider how your brand could leverage the circular economy to help your consumers achieve a more environmentally-conscious lifestyle.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contact-Less Vending
The traditional vending machine adopts smartphone payment systems
Trend - The convenience of vending machines is being enhanced by brands with the incorporation of contact-less payment systems that can be made through smartphones. This shift comes as this form of retail adapts to meet the demands of consumers’ rituals, with streamlined day-to-day transactions now being the norm.
Workshop Question - How could your brand effectively streamline the purchase journey for its customers?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Palm-Free Care
Personal care products are differentiated by palm oil-free claims
Trend - Where once palm oil served as a staple ingredient across the personal care space, increasingly brands are choosing to position their products without it. Ranging from deodorants to soaps, these examples showcase the shift away from the ingredient.
Workshop Question - How can your brand maximize the commitments it's made towards sustainability?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends