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eLearning > Business > New Business Models > Module 1 / 4

Intro to New Business Models

Instructor: Mary Van Puymbroeck
New Business Models
Download the New Business Models Trend Report
Today's rapidly changing business landscape means it can be hard to find strategic clarity. The rise of the peer-to peer economy and the direct-to-consumer disruption of multiple industries has shifted power from industry heavyweights into the hands of startups and small businesses that are more responsive to shifting consumer needs. But since the advent of the gig and sharing economies, how has our world changed?

In this module, Senior Research Advisor and Futurist Mary Van Puymbroeck will take you through the three macro trends driving this evolution forward; Many-to-Many, Simplicity and Instant Entrepreneurship.
Related Trend Report: New Business Models
Jeremy Gutsche Keynote Speaker
Insights by Trend Hunter AI
E-Commerce Adaptation
Businesses are opting in for specialized platforms to transition to digital
Trend - As many non-essential businesses remain closed during COVID-19 lockdown orders, owners turn to digital platforms in order to seamlessly transition the brick-and-mortar experience to the online environment. These platforms are made with small and mid-sized businesses in mind, boasting lucrative features such as customer reach and more efficient payment processes.
Workshop Question - How might you adapt your brick-and-mortar service/product to the online environment?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Responsive Industry
The luxury fashion industry switches to virtual platforms in light of COVID-19
Trend - The merging of the luxury fashion industry with the digital space has taken place in the last few years, but now it's being ramped up as brands are forced to find new and unique ways to present their products. These reinterpreted virtual runways and lookbooks aim to mitigate COVID-19's impact on the fashion industry.
Workshop Question - How is your brand providing value to customers amidst uncertainty?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtualized Onboarding
Brands are using technology to take onboarding into the virtual realm
Trend - Brands are leveraging technology to streamline the onboarding process for freelancers, remote employees, and even clients. By bringing tasks like this online, employers are capable of facilitating a more supportive environment for all types of workers, particularly those who are new to the company.
Workshop Question - How could your brand utilize digital technology for the benefit of your employees?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Intergenerational Ritual
Products and services typically targeted to Millennials are refocused
Trend - Lifestyle and purchase habits that are typically engaged with by Millennials, and targeted specifically to them, are now being transformed to better suit the needs and preferences of Boomers. Though staying the same in function and impact, the branding tweaks that introduce these products to new customers set a precedent for creating intergenerational branding.
Workshop Question - How could your brand better connect to consumers across generational barriers?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incorporated Incubator
Businesses create innovation hubs to support emerging startups
Trend - Incubators offer a structure for corporations to foster the growth of small businesses while using them as a source for new developments. Such hubs offer businesses the opportunity to expand the influence of their own brand while giving startups access to the resources of a larger company.
Workshop Question - Conceptualize what an innovation incubator would look like within your company.
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stimulated Disruption
Entrepreneurial thinkers can swap ideas to easier find inspiration
Implications - Trend Hunter's research shows that younger members of Gen X -- dubbed 'Generation Xenos' -- are more likely to start businesses than Millennials. Their inherent desire to think disruptively means they spend more time ideating than other entrepreneurial generations. This process is streamlined through listening tools and social networks solely dedicated to stimulating creativity.
Workshop Question - How are you giving your more insatiable team members a platform for disruption?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Entrepreneurship
Retail spaces prioritize the empowerment of small entrepreneurs
Implications - Businesses are using their physical and digital retail spaces to empower small entrepreneurs, offering various platforms for them to both create and sell their products and services. Such interactive spaces benefit small business owners for their ability to foster collaboration, bringing down the costs associated with marketing and retail space ownership.
Workshop Question - How could your brand foster collaboration with or between small businesses?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Localized Growth
Big businesses offer high-tech services to help local companies expand
Implications - Global, tech-focused businesses create new tools and services that focus on increasing the reach of smaller, local businesses. In an act to appear non-threatening to small companies, these new business models are designed to help entrepreneurial initiatives grow and become more in-tune with the advantages of technology. Leveraging advanced technologies like blockchain on a small scale will yield mass results for new companies trying to make their overall strategies stronger and more successful.
Workshop Question - How can your brand leverage technology to increase your scope and reach?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends