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eLearning > Business > New Business Models > Module 1 / 4

Intro to New Business Models

Instructor: Mary Van Puymbroeck
New Business Models
Download the New Business Models Trend Report
Today's rapidly changing business landscape means it can be hard to find strategic clarity. The rise of the peer-to peer economy and the direct-to-consumer disruption of multiple industries has shifted power from industry heavyweights into the hands of startups and small businesses that are more responsive to shifting consumer needs. But since the advent of the gig and sharing economies, how has our world changed?

In this module, Senior Research Advisor and Futurist Mary Van Puymbroeck will take you through the three macro trends driving this evolution forward; Many-to-Many, Simplicity and Instant Entrepreneurship.
Related Trend Report: New Business Models
Get the 2021 Trend Report FREE
Insights by Trend Hunter AI
Appified Side-Hustle
Tech brands are incorporating side hustle-specific features in their apps
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Workshop Question - How can your brand help individuals multi-task?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Geotarget Packaging
Brands are shedding light on local businesses through packaging initiatives
Trend - Some brands are leveraging marketing tactics to bring awareness to other local businesses and initiatives during the pandemic (which, so far, has proven to be a turbulent time for small businesses). This is done through unique packaging concepts such as QR codes that directly connect local businesses, recycling programs, and more.
Workshop Question - How can your brand practice corporate social responsibility through branding?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Entrepreneurial Push
More individuals are embarking on the path of entrepreneuriship amid COVID-19
Trend - Businesses are launching campaigns and resources that are meant to support individuals who are interested in becoming entrepreneurs during the COVID-19 pandemic. These activations offer important information and coaching for starting one's own business.
Workshop Question - How might your brand support budding entrepreneurs?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resurgent Road Trip
Consumers are opting to travel via camper vans amid COVID-19
Trend - In the wake of the pandemic, consumers are eager to travel after stricter lockdown restrictions are slowly lifted. Roadtrips using vans and campers have become increasingly popular since consumers can limit their exposure to the virus while still being able to travel and see new sights.
Workshop Question - How can your brand reach consumers looking to travel safely amid COVID-19?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Startup Support
Brands are launching initiatives to support startups amid COVID
Trend - Brands in various sectors ranging from finance to technology are aiming to support new businesses developing during and post-COVID. These initiatives include banking tools, credit cards, and technological support.
Workshop Question - How can your brand serve struggling consumers post-COVID?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Senior Renaissance
Brands are launching apps & activations that contribute to senior independence
Trend - Companies are debuting solutions that are geared toward connecting older demographics. Whether for the purpose of finding love or embarking on a new career path, these initiatives keep participants engaged and active.
Workshop Question - How might you connect and empower an older demographic?
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Commerce Adaptation
Businesses are opting in for specialized platforms to transition to digital
Trend - As many non-essential businesses remain closed during COVID-19 lockdown orders, owners turn to digital platforms in order to seamlessly transition the brick-and-mortar experience to the online environment. These platforms are made with small and mid-sized businesses in mind, boasting lucrative features such as customer reach and more efficient payment processes.
Workshop Question - How might you adapt your brick-and-mortar service/product to the online environment?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Responsive Industry
The luxury fashion industry switches to virtual platforms in light of COVID-19
Trend - The merging of the luxury fashion industry with the digital space has taken place in the last few years, but now it's being ramped up as brands are forced to find new and unique ways to present their products. These reinterpreted virtual runways and lookbooks aim to mitigate COVID-19's impact on the fashion industry.
Workshop Question - How is your brand providing value to customers amidst uncertainty?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Incremental Entrepreneurship
Services that enable small steps help busy consumers start businesses
Implications - Many consumers today want to start their own businesses, however, juggling entrepreneurship and personal responsibility can be difficult. This is especially true for Gen Xenos consumers, who are both inclined to start their own business, and dedicated to their family life. Services that enable one to approach entrepreneurship in incremental steps help maintain a work-life balance while also enabling the pursuit of that dream.
Workshop Question - How can your company provide entrepreneurial employees with more ambitious opportunities?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Boomerpreneur
Support tools for Neo-Boomer entrepreneurs lean into the power of community
Trend - The life of an entrepreneur can often be a lonely one but increasingly, Neo-Boomer who own businesses are turning to resources that offer support from a community of their peers—offering them learning opportunities they otherwise would not have.
Workshop Question - What does community support look like for your target demographic? Is it found online or in-person?
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends