The Sochi 2014 Olympics are well underway and with them have come some of the most inventive and creative advertising examples. It’s rare that we have an entire Olympics based around one big hot button issue but this year's Olympics have benefited from some unforeseen circumstances.
The big news before the Sochi 2014 Olympics was the anti-gay comments from Russian President Vladimir Putin and the subsequent backlash had athletes, viewers and companies up in arms. Advertisers caught on quickly to the hoopla and have come up with a myriad of LGBT slogans and ads to help support the cause.
Outside of the LGBT movement in Russia though there have been a variety of equally interesting ads and marketing campaigns for the games. Family-themed ads and ads depicting the harsh yet fun atmosphere of the winter games have also done a lot to push the games visually.
66 Olympics-Inspired Ads
From Glitchy Cars to LGBT Luging, the Sochi 2014 Olympics Has It All:
Michael Baxter — Feb 19, 2014 — Marketing
64
Provocative Olympic Photo Shoots
the Sports Illustrated Lindsey Vonn Cover Could Melt Snow
63
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
62
Olympic Condoms
Elasun Ads Go Viral in China
61
British Olympics Statistics
London Games 2012 Infographic Shows Brief History This Host Country
60
Olympic Editorials
"A Strong Look" for Arena Magazine
59
Real Olympic Gold
Michael Phelps Jumps to #1 on Endorsement List
58
Engaging Unauthorized Ads
Underground Supporter Posters Express Enthusiasm for the 2012 Olympics
57
Olympic Branding
Adidas Ad Features Sui Feifei
56
Breakfast-Promoting Olympic Ads
Kellogg 'Swimmer' Commercial Focuses on the Start of Each Day
55
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
54
Olympic Advertising
Freddy Ads for Italian Athletes
53
Floating Auto Showrooms
The BMW Olympic Park Pavilion is Architecturally Beautiful
52
Anti-Steroid Awareness Campaigns
'Don't Be an Asterisk' Says Sponsor Johnson & Johnson
51
Controversial 2008 Beijing Olympics Ads
Benetton: Tibet vs China, 'Victims'
50
China Fashion to Hype Beijing Olympics
China International Fashion Week
49
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
48
Reappropriated Pride Posters
These LGBT Posters Rework Soviet Propoganda into Gay Pride
47
Engraved Olympian iPods
The Usain Bolt Gold iPod Touch is Worthy of a Gold Medal
46
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
45
Comical Olympic Travel Ads
The Escape the Madness Campaign Encourages Visiting Ireland
44
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
43
Olympic Fashion Spreads
China Vogue
42
Olympic Triathlete Models
Vanessa Fernandes for Nike
41
Impassioned Family Olympic Ads
The Barnes Twins Appear in an Inspiring Olympic Guinness Ad
40
2008 Beijing Olympics Online
How to Watch the Olympics on the Web (Illegally?)
39
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
38
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
37
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
36
Comical Anti-Games Commercials
The 'Reach for the Gold - Pole Vault' Hostess Ad is Hysterical
35
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
34
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
33
Carefree Cityscape Campaigns
The Lacoste 'Life is a Beautiful Sport' Spring 2014 Ads are Whimsical
32
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
31
Wildly Frightened Athlete Photos
This Olympic Medalist is Captured Leaping Over Crocodiles
30
Faceless Hedge Mascots
Dow Chemical Olympics 2012 Campaign Uses Giant Humanlike Plant
29
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
28
Adrenaline Rush Drug PSAs
GlaxoSmithKline 2012 Olympics Spot Stars Marlon Devonish
27
Obama in China Olympic Broadcasts
Sen. Spends $5 Million on NBC Ads
26
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
25
Sport Legend Mosaics
The Gatorade Campaign by Charis Tsevis is Intensely Refreshing
24
Glitch-Based Car Ads
The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad
23
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
22
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
21
Athletic Arctic Awareness Ads
The WWF Global Warming Ads Spoof the Summer Olympic Games
20
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
19
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
18
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
17
Hidden Sports Commentator Ads
Vitaminwater France Celebrates Amateur Athletes in Funny TV Spot
16
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
15
Beijing Olympic Art
Song of Sand 2008
14
Fearsome Olympic Trailers
This BBC Olympics Coverage Ad is Frightening and Captivating
13
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
12
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
11
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
10
Provocative LGBT Olympic Ads
This LGBT Olympic Ad Shows That Gay Rights are Nothing New to Sports
9
Beijing Olympics Alternative Reality Games
The Lost Ring
8
Extreme Ski Practice Videos
James Webb Films Stunts for 'Rail Jam' with a Sony Action Cam
7
Mythical Fast Food Burgers
The Olympic Whopper Spec Commercial is Hilarious
6
Hidden Brand Sports Ads
Gatorade 'What's Inside' Spot Demonstrates It Was Part of the Olympics
5
Olympic Branding II- Adidas 2008 Olympic Ads
4
Superhuman Scent Campaigns
Oscar Pistorius A*Men Commercial Unites Fragrance and Fitness
3
Improvised Olympic Practice Videos
The Belgian Olympic Committee Shows Athletes Without Snow
2
Curling Commentary Film Promos
The Ron Burgundy Curling Commentary is Comedy Gold
1
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Olympics-Inspired Running Shoes
lululemon Debuts the Team Canada Beyondfeel Women's Running Shoe
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Performance-Driven Olympic Athlete Kits
lululemon Unveils the Team Canada Kits for Paris 2024
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Lipstick Graphic Race Cars
Charlotte Tilbury Works with Formula 1 on the Hot Lips Car
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Celebratory 3D Illusion Billboards
adidas Dubai Celebrates Argentina's World Cup Victory
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
DIY Fandom Initiatives
Scotiabank's Make it Merch Launch Promotes Inclusivity & Sustainability
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Superhero-Themed Dynamic Vehicles
adidas and Lexus Join on the Wakanda Forever Car
Chunky Olympic-Ready Sneakers
Nike Presents a New Olympic Colorway to the Uptempo
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Channel-Switching Commercials
This Tubi Super Bowl Ad Tricked Millions of Sports Viewers
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Italian International Football Jerseys
Adudas Unveils Its Brand-new Football Kits
Sporty Upcycled Vintage Collections
Nike Relaunches the Re-Creation Program in London and Paris
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Metallic Collaborative Football Boots
Lionel Messi Joins adidas on a New Vibrant Leyenda Design
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Athlete-Collaborative Vibrant Footwear
Lionel Messi and adidas Join Forces to Drop Bright Sambas
Limited-Edition Soccer Snacks
Lay's FIFA World Cup Potato Chip Flavors Come in Three Options
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Rewarding Peanut Butter Cups
Reese’s Medals are Making Their Debut Ahead of the Paris Olympics
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Otherworldly Sports Stadium Designs
MAD Architects Design a Striking Stadium in Quzhou, China
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Hilarious Shawarma Soccer Ads
This Ad for Osmow's by Alfredo Films Shows the Brand Saving the Game
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Retro Football-Inspired Capsules
adidas Presents the World Cup Collection Celebrating Football
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Slick Steel Torches
Mathieu Lehanneur Unveils the 2024 Olympic and Paralympic Torches
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Soccer Star Chip Campaigns
Lay's x Messi Chip Bags are Arriving for Soccer Season
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Boldly Patterned Skate Sneakers
The Nike SB Dunk Low Shoes Get an Olympics Colorway
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Law-Criticizing Ads
Liquid Death Highlights the Absurdity of a Georgian Law in a New Campaign
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
LGBTQ+ Wedding Campaigns
The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride
Horse Racing-Themed Spring Streetwear
Woolrich Presents the Unorthodox Outsiders Campaign for SS23
Sports Medal-Protecting Opulent Trunks
LVMH and Louis Vuitton Presents the Medals Trunk for Paris
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Soccer Match Women's Aid Ads
Women's Aid Campaign Draws Attention to Increase in Domestic Abuse
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Inclusive Sports Torches
The Paris 2024 Olympics Torch Won’t Be Extinguished After The Games
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign