Alcohol packaging has certainly come a very long way, with booze purveyors getting increasingly creative in order to stand out in liquor store shelves. After all, whether you're trying to sell beer to college students, craft whisky to hipsters or expensive vodka to yuppies, you need to put some thought into your alcohol packaging to ensure that it grabs the attention.
Alcohol packaging doesn't necessarily need to be extremely shiny or luxurious to be deemed stylish. After all, definitions of style vary depending on age, gender, subculture and even location. While retro-style old-school packaging is something that will always appeal to a certain segment of the drinking-age population, many people also gravitate towards more humorous and even irreverent packaging.
Of course, we live in a high-tech world so there are a certain proportion of people who are going to be drawn towards futuristic alcohol packaging, and this hasn't been lost on packaging designers.
71 Examples of Alcohol Packaging
From Conical Vodka Bottles to Posh Alcohol Purse Packaging:
Rahul Kalvapalle — Feb 25, 2015 — Lifestyle
71
Tribal Coffee Packaging
This Exotic Coffee Box Packaging Highlights Coffee from Around the World
70
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
69
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
68
Craft Beer Packaging
The Kabinet Brewery Design Places the Emphasis on Quality
67
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
66
Chic Reusable Packaging
Cristian Poddighe Designs Concept Containers You'll Want to Hold on To
65
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
64
Pop Culture Rum Branding
'Ron Draper' Pokes Fun at a Bad Year in Advertising
63
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
62
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
61
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
60
Monastic Booze Branding
Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
59
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
58
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
57
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
56
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
55
Conical Vodka Bottles
Starka Branding Takes Inspiration from Ancient Slavic Symbolism
54
Purely Energetic Packaging
Purps Branding is Aesthetically Efficient With a Vigorous Visual Vibe
53
Radiant Beer Packaging
The 'SOL' Beer Packaging Design Glows Like the Sun
52
Serpent Alcohol Branding
This Spanish-Designed Snake-Like Gin Packing Design is Anamorphic
51
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
50
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
49
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
48
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
47
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
46
Typographic Milk Cartons
This Milk Carton Design is Styled Like a Black Chalkboard
45
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
44
Origami Whiskey Boxes
The Whiskey Packaging Design for Nikka is Accordion-Like
43
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
42
Crocheted Carton Branding
This Milk Carton Packaging Takes Inspiration from Granny's Crafts
41
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
40
Artisanal Spirit Branding
The Cut Spike Packaging Design Reflects Concientious Craftsmanship
39
Posh Alcohol Purse Packaging
Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic
38
Chic Boxed Booze Bags
The 'Bag-in-Bag Wine' is Fashionable and Fun
37
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
36
Origami-Inspired Packaging
Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
35
Celebratory Drink Packaging
French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
34
Adult Christmas Crackers
Drinks by the Dram Fills a Holiday Staple with Spirits and Liqueurs
33
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
32
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
31
Ethereal Water Packaging
Tonica Superfine Tassoni's Water Pack is Refreshing and Upscale
30
Alcoholic Pantone Packaging
Designers Anonymous Created the ‘Warm Red' Pantone Gift
29
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
28
Single-Serving Liquor Packaging
These Stack Wines are a Perfect Way to Transport and Taste Vino
27
Modular Wine Packaging
These Wine Bottle Designs are Inspired by Geometric Shapes
26
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
25
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
24
Blazing Whiskey Branding
Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
23
Film Festival Cognacs
Remy Martin Released a Special Edition of Xo Excellence for Cannes
22
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
21
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
20
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
19
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
18
Sugar Cane Spirits
Avua Cachaca is a Brazilian Drink Venturing North of the Equator
17
Superhero-Inspired Drink Packaging
The Justice League Inspired These Super Powered Red Bull Cans
16
Stylish Portable Wine Handbags
These Designer Boxes of Wine by Volere are Perfect for Portable Dri
15
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
14
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
13
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
12
Artistically Packaged Champagnes
This Dom Perignon 2004 Vintage is Artistically Packaged
11
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
10
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
9
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
8
Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
7
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
6
Illustrative Prosecco Packaging
Prosecco Picchetto Verde Has a Scribbled-Like Quality
5
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
4
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
3
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
2
Booze-Packaging Coasters
These 'Attic Lace' Coasters Recycle Beer Boxes into Unique Decor
1
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
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Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Ultra-Light Premium Whisky Bottles
Johnnie Walker's Blue Label Ultra Boasts a Very Light Bottle
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Crystallized Bottle Bag Charms
Peroni Launches a Stylish New Bag Charm with Judith Leiber
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Mini Cocktail Cans
The Cocktail Collection Mini Cans are 100ml and Ready to Drink
Paper Whisky Bottles
Lightweight, Portable Weekender Wheat is Made for Sipping Outdoors
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Premium Organic Spirits Packaging
Eight Lands Unveils Its New Organic Speyside Gin And Vodka Looks
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Après-Ski–themed Vodka Launch Parties
Holiday Vodka Makes Its Entry into the New York Market
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
Wine-Shaped Mayo Bottles
Hellmann's Mayonnaise Blanc is Packaged Like the Perfect Gift for Hosts
Sculptural Tequila Bottles
Tropa Añejo’s Limited Bottle is Realised with Haas Brothers Design
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Smashable Whisky Packaging
The 51 Comes with a Hammer to Discover The Glenrothes' Oldest Whisky
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Pocket-Sized Tequila Bottles
The 50ml PATRÓN EL ALTO Mini is Festival-Ready
Whisky Sample Pouches
Douglas Laing & Co Launched a Try-Before-You-Buy Whisky Campaign
Deceptively Shaped Gift Boxes
Smirnoff ICE's Iconic Gift Boxes Look Like Hair Dryers
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Paper-Packaged Private Label Wines
The Collective Good Wine Range is Available Now at Target
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Sustainable Packaging Options
Vetroplas Partners Highlight Refillable, Recycled And Airless Soluti
Refillable Glass Packaging Designs
Bormioli Luigi Unveiled the 'Swing' and 'Reverre'
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Shelf-Stable Packaging Solutions
Amcor’s Retort Bottle Innovation is Good for Nutritional Shots
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Citrusy Soda Cocktail Packs
Absolut Vodka & SPRITE is Launching in a Flavor-Forward Multipack
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Paper-Based Barrier Drink Packaging
Tetra Pak and Sterilgarda Alimenti Partnered on New Packaging
Hockey-Inspired Whisky Bottles
J.P. Wiser’s Launches It's Stanley Cup Bottle for Playoffs
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Durable Leather Travel Accessories
Whiskey Leatherworks Boasts Various Travel Accessories
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Recycled Gin Bottles
York Gin Launched the UK’s First Completely Recycled Gin Bottle
Miniature Aluminum Gin Packaging
Salcombe Gin Miniature Aluminum Bottles are Gifting-Friendly
Altitude-Distilled Spirit Ranges
Davy Dooms Introduced the 'Elevated Spirits Collection'
Football-Shaped Flasks
The Jameson Football Flask Holds a 750mL bottle of Jameson Whiskey
Reduced Plastic Drink Packaging
This Lucozade Packaging Update Cuts Plastic Use
Convenience-Focused Mini Spirits
Spritz Del Conte Boasts Single-Serve Mini Bottles
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Glass-Lined Plastic Beverage Bottles
The KHS Supreme Bottle Delivers Glass-Like Performance
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Ready-to-Pour Vodka Martinis
SKYY Martinis Introduce a Well-Crafted Martini in a Bottle
Naturally Flavored Alcohol-Free Vodkas
These Alcohol-Free Flavored Vodkas are Vegan and More
Premium Vodka Cocktails
Smirnoff's Newest Ready-to-Drink Offerings are Boldly Flavored & Nostalgic
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Low-Alcohol Canned Wines
Tuttavia Entices Young Adults Looking for Lighter Alcohol Options
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Discreet Cannabis Gift Boxes
Vivid Cannabis Helps Shoppers Inconspicuously Share the Gift of Weed
Multipurpose Partitioned Packaging Designs
Inline Plastics Essentials Platter Design is Versatile
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Elevated Bourbon Packs
Bourbon County Brand Stout Features Small Format Packaging
Design-Forward Champagne Packaging
Simon Porte Jacquemus Collaborates with Veuve Clicquot
Insulated Drink Holders
The Insulated Puffin Drinkware Holder Offers a Playful Design
Purse-Friendly Vodka Pouches
VOGO Party Pouches Have a 35ml Size and 15% ABV
Artisinal Tequila Bottles
Olmeca Silver Tequila Celebrates Tradition with Limited-Edition Bottles
Designer-Approved Alcohol Bottles
Woodford Reserve’s 2025 Holiday Bottle Brings Markarian Elegance
Collectible Glassware Charms
The Macallan Created Three Symbolic Cocktail Charms for Drinkers
Freezable Wine Packs
Packit® Introduces Two New Products with ECOFREEZE® Technology+
Aluminum Metal Fragrance Bottles
Chanel's Chance Eau Splendide Unveiled With Reengineered Bottle
Themed Whiskey Decanters
Kollea Debuts Exclusive Casino and Sci-Fi Collections
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Luxurious Wine Storage Suitcases
VinGardeValise® Has Launched the VinAluminum Wine Suitcase
Elegant Rum Packaging Designs
Zacapa Rum Debuts a Striking Redesign for Its Premium XO Expression
90s-Inspired Glass-Packaged Beverages
Snapple Glass Bottles are Back for a Limited Time
Bar-Quality Single-Serve Cocktails
De Kuyper Royal Distillers Debuted Cocktails in 200ml Cans
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Premium Alcohol-Removed Wines
ARIEL Vineyards Appeals to Savvy, Sober-Curious Drinkers
Refreshing Vodka Soda Cocktails
ALB Vodka Showcases Its Ability to Adapt
Minimalist Glassware Capsules
Larder & Vine Presents a Thoughtful Approach to Everyday Drinkware
Audio Experience-Integrated Beverage Packaging
TapTunes, Inc. Has Introduced Virtual Wax
Paper-Packaged Olive Oils
Jordan Olivenöl Extra Virgin Olive Oil is Debuting a New Bottle
Artistic Vodka Bottle Designs
Vodka by Saintwoods and Slumpy Kev Partner for an L.A. Exhibit
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Rum-Based Cream Liqueur Packaging
Ponche Kuba Has Introduced New Eye-Catching Packaging
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Interchangeable Component Cosmetic Packaging
The APC Packaging Adapté Collection is Adaptable
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Beverage Industry-Focused Packaging Equipments
Promarksvac Debuts New Vacuum Packaging Equipment
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Lightweight Wine Bottle Packaging
ALDI and Greencroft Partnered on New Wine Packaging
Spirit-Forward Canned Cocktails
Whitebox and Bruichladdich Launched Four Classic Canned Cocktails
Prohibition-Themed Whiskey Lines
Buffalo Trace Distillery Debuts Its Second Prohibition Collection
Glass Bottle Packaging Designs
Vetroplas Debuts the Renato Bottle René Pump And Dropper Options
Modular Wellness Packaging System
Presentable Introduced vial Multivitamin Identity
Limited-Edition Cooler Coats
Aldi Ireland Crafted Summer-Ready Gear with a Wine Chiller Pouch
Ready-to-Pour Cocktail Gifts
The Deko Cocktails Gift Box Pairs Signature Serves with Garnishes
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Premium Pre-Mixed Cocktails
Coppa Cocktails Come in Shaker-Style Packaging
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Artisan Spirit Cocktail Packs
Dillion's Small Batch Variety Packs Come in Vodka and Gin Options
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Moisture-Protecting Pharmaceutical Bottles
LOG Pharma Debuts an Eco-Friendly Pharmaceutical Bottle
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging