Alcohol packaging has certainly come a very long way, with booze purveyors getting increasingly creative in order to stand out in liquor store shelves. After all, whether you're trying to sell beer to college students, craft whisky to hipsters or expensive vodka to yuppies, you need to put some thought into your alcohol packaging to ensure that it grabs the attention.
Alcohol packaging doesn't necessarily need to be extremely shiny or luxurious to be deemed stylish. After all, definitions of style vary depending on age, gender, subculture and even location. While retro-style old-school packaging is something that will always appeal to a certain segment of the drinking-age population, many people also gravitate towards more humorous and even irreverent packaging.
Of course, we live in a high-tech world so there are a certain proportion of people who are going to be drawn towards futuristic alcohol packaging, and this hasn't been lost on packaging designers.
71 Examples of Alcohol Packaging
From Conical Vodka Bottles to Posh Alcohol Purse Packaging:
Rahul Kalvapalle — Feb 25, 2015 — Lifestyle
71
Tribal Coffee Packaging
This Exotic Coffee Box Packaging Highlights Coffee from Around the World
70
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
69
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
68
Craft Beer Packaging
The Kabinet Brewery Design Places the Emphasis on Quality
67
Metal-Bound Beverages
Cuatro Almas Wine Packaging's Steel Label is for Optimal Preservation
66
Chic Reusable Packaging
Cristian Poddighe Designs Concept Containers You'll Want to Hold on To
65
Good-Natured Beverage Branding
Toni's Eierlikor Uses Material and Text to Express its Values
64
Pop Culture Rum Branding
'Ron Draper' Pokes Fun at a Bad Year in Advertising
63
Crumpled Paper Bag Packaging
The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag
62
Cultural Heritage Beer Branding
Swing Microbrewery Celebrates Quebec's Rich History
61
Extreme Minimalist Wine Packaging
Kvassay Vino Uses Simplistic Black and White Color Schemes
60
Monastic Booze Branding
Hopper Beer Packaging Manages a Contemporary Image with Traditional Roots
59
Magenta Beverage Marketing
STUDIOIN New Year 2014 Packaging Expresses Happiness in Bright Pink
58
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
57
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
56
Industrialized Drink Cartons
Korn Packaging is a Modern Mixture of Wholesome and High-Class Styles
55
Conical Vodka Bottles
Starka Branding Takes Inspiration from Ancient Slavic Symbolism
54
Purely Energetic Packaging
Purps Branding is Aesthetically Efficient With a Vigorous Visual Vibe
53
Radiant Beer Packaging
The 'SOL' Beer Packaging Design Glows Like the Sun
52
Serpent Alcohol Branding
This Spanish-Designed Snake-Like Gin Packing Design is Anamorphic
51
Woodsy Beer Labels
These Beer Bottle Labels Are Individuals Wrapped in Paper and Painted by Hand
50
Dimpled Beer Cans
Volksbier's Unique Beer Can Mimics a Transparent Glass Beer Mug
49
Optical Illusion Alcohol
Nonexistent Vodka Packaging Plays Tricks on Even Sober Eyes
48
Fortress Bottle Branding
Long John Whisky Packaging Takes the Look of a Castle Tower
47
Illustrated Wine Bottle Wraps
BLOCD/ Promotional Packaging Pictures the Entire Design Team
46
Typographic Milk Cartons
This Milk Carton Design is Styled Like a Black Chalkboard
45
Crisp Paper-Wrapped Packaging
Akzent Invest Wine Packaging is More About the Wrapper Than the Vino
44
Origami Whiskey Boxes
The Whiskey Packaging Design for Nikka is Accordion-Like
43
Intrepid Whisky Packaging
The Johnnie Walker Explorers’ Club Collection Showcases Worldly Flavors
42
Crocheted Carton Branding
This Milk Carton Packaging Takes Inspiration from Granny's Crafts
41
Revolver-Wrapped Bottles
Iron Duke Wine Packaging Defends Against its Winery's Invasion
40
Artisanal Spirit Branding
The Cut Spike Packaging Design Reflects Concientious Craftsmanship
39
Posh Alcohol Purse Packaging
Vernissage Wine Bag Branding Makes Boxed Wine Stylishly Chic
38
Chic Boxed Booze Bags
The 'Bag-in-Bag Wine' is Fashionable and Fun
37
Sustainably Packaged Malbec
The Eco Wine is Made Out of 100% Organic Grapes From Argentina
36
Origami-Inspired Packaging
Nikka Whiskey Hints at its Japanese Roots With its Unfolding Wrapper
35
Celebratory Drink Packaging
French Toast Imagines a Bottle Design Concept for Schweppes 230 Years
34
Adult Christmas Crackers
Drinks by the Dram Fills a Holiday Staple with Spirits and Liqueurs
33
Tentacled Pirate Packaging
Blackbeard Rum Branding is Inspired by the Caribbean
32
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
31
Ethereal Water Packaging
Tonica Superfine Tassoni's Water Pack is Refreshing and Upscale
30
Alcoholic Pantone Packaging
Designers Anonymous Created the ‘Warm Red' Pantone Gift
29
Tribal Wine Packaging
New World Wine's 'Mask Spirit' Collection Celebrates Global Wine
28
Single-Serving Liquor Packaging
These Stack Wines are a Perfect Way to Transport and Taste Vino
27
Modular Wine Packaging
These Wine Bottle Designs are Inspired by Geometric Shapes
26
Nautical Booze Branding
High Seas Brewing Co. Packaging Throws a Line Out to Beer Lovers
25
Song-Inspired Wine Branding
Manikay Wine Uses Aboriginal Music for Inspiration
24
Blazing Whiskey Branding
Johnnie Walker Packaging Has a Fiery Flavor to Reference Its Contents
23
Film Festival Cognacs
Remy Martin Released a Special Edition of Xo Excellence for Cannes
22
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
21
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
20
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
19
Symbolic Polka Dot Packaging
This Polka Dot Packaging Abstracts Wine-Soaked Fruit
18
Sugar Cane Spirits
Avua Cachaca is a Brazilian Drink Venturing North of the Equator
17
Superhero-Inspired Drink Packaging
The Justice League Inspired These Super Powered Red Bull Cans
16
Stylish Portable Wine Handbags
These Designer Boxes of Wine by Volere are Perfect for Portable Dri
15
Geometric Spirit Packaging
The Das Korn Branding is Boldly Modern
14
Motion Graphics Packaging
This Animated Drink Can Concept Makes Branding Design More Dynamic
13
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
12
Artistically Packaged Champagnes
This Dom Perignon 2004 Vintage is Artistically Packaged
11
Solar Phase Wine Packaging
Sun Wines by Mousegraphics Turns to Nature for Inspiration
10
Cozy Mulled Wines
This Mulled Wine Packaging Mimics the Warmth of the Beverage
9
Sweet Seed Head Branding
Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within
8
Expressionist Vino Branding
This Wine Packaging Concept Design is Urban and Creative
7
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
6
Illustrative Prosecco Packaging
Prosecco Picchetto Verde Has a Scribbled-Like Quality
5
Copper-Dipped Wine Packaging
The Dames Laboure-Roi 2010 Design by Fifty3 Has a Mysterious Look
4
Dripping Brew Branding
Porter de Glace Beer Packaging Experiments with Messy Merchandizing
3
Heritage-Inspired Scotch Branding
Dewar's by Stranger & Stranger Goes Back to its Roots
2
Booze-Packaging Coasters
These 'Attic Lace' Coasters Recycle Beer Boxes into Unique Decor
1
Provincial Wine Packaging
This Charming Wine Packaging Design is Perfect for Lazy Summer Picnics
Related Ideas
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Ultra-Luxurious Single-Malt Scotch Bottles
Old Pulteney's Bow Wave Dates Back 45 Years
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Paperboard Gin Bottles
Georgian Bay Spirit's 100% Recycled Paperboard Bottle is Produced in Canada
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Decorative Bottle Openers
Yuue Design Studio's Viuu Bottle Opener is Chic and Effective
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Aluminum Coffee Packages
Zeitgeist Coffee Factory Uses Durable Aluminum Packaging with a Valve
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Redesigned Bold Beer Brands
Peroni Received a New Packaging Design from Smith Lumen
Flavorful Vodka Shooter Spirits
The Latest Additions to the Absolut Vodka Collection are Tasty
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Carton Wine Packaging
Lassonde is Using Tetra Pak's Tetra Prisma® Aseptic for Two Wine Brands
Vodka Refill Pouches
Climate-Positive Vodka Refills Reduce Sapling Spirits' Carbon Footprint
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Mini Eco-Focused Drink Packaging
The SIG DomeMini Bottle is Made with FSC-Certified Paperboard
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Champagne-Inspired Whisky Bottles
Fireball Dragnum is a 1.75L Bottle with a Reusable Cork
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Flat Recycled Wine Packaging
ALDI is Introducing a Recycled PET Wine Bottle in its Private Label
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Aluminum Cleaning Bottles
Cleancult Packages Cleaning Solutions in Waste-Reducing Packaging
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Woven Vodka Bottles
Absolut Launches a Woven Vodka Bottle Partially Made From Recycled Glass
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Lightweight Gin Bottles
Sipsmith's New Gin Bottle Design Cuts Its Weight by 20%
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
High-Quality Vodkas
The SoNo 1420 High Vodka (100 Proof) Comes in Eye-Catching Packaging
Culinary-Inspired Vodka Sodas
VAQIT's Real Vodka Sodas are Low in Calories and Alcohol
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Extravagant Whiskey Bottle Designs
James Turrell and Lalique's Glass Bottle Retails for 80k
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Portable Boxed Wines
Alileo's Award-Winning Wines Now Come in a "Wine Juice Box" Size
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Bag-In-Box Mezcals
Quiquiriqui's Mezcal Bag-In-Box Contains Five Liters of Espadin Mezcal
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Liquid Dairy Product Packaging
This Sidel PET Bottle Comes in Several Sizes for Yogurts and More
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Sparkling Cranberry Vodka Beverages
Absolut and Ocean Spray Reveal New Vodka-Cranberry Drink
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Canned Soju Seltzers
Hello Soju is a Conveniently Canned Premium Soju Beverage
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Glass Spirit Bottles
Halewood Artisanal Spirits Debuts New Packaging and the 'Lemon Citron Spirit'
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle