Cristian Poddighe, a design student at NABA in Milan, Italy, created this stylish concept work for the coffee brand illy. Poddighe chose a dramatic palette for his sleek and chic cylinder cases. He wanted to create packaging that could be displayed in the home and reused.
Cristian Poddighe also created a three-pack concept that comes in a stylish wood and aluminum container that resembles a clever cabinet one would find at a high-end furniture store. Poddighe has created a persona for the brand. He makes illy Coffee appear as a high-end and fashion-forward asset to pre-existing decor. Evoking the mood one wishes for when entertaining guests over a cup of coffee, this illy Coffee packaging becomes part of the furniture.
Stylish, exciting and a clever addition to any decor, the illy coffee concept packaging sells a lifestyle.
What's Driving This Trend
- Chic Reusable Packaging
- Designers can incorporate reusable and stylish packaging concepts for various products to appeal to eco-conscious consumers.
- Display-ready Packaging
- Designs that allow for packaging to be displayed at home and reused can create a stronger brand image.
- Lifestyle-driven Packaging
- Packaging designs that appeal to a specific lifestyle can create a stronger brand identity and appeal to various consumer segments.
Who This Affects Most
- Food and Beverage
- Incorporating reusable and stylish packaging concepts for food and beverage products can enhance brand image and contribute to sustainable solutions.
- Home Decor
- Display-ready packaging designs can be applied to home decor products to make them more appealing and versatile.
- Consumer Goods
- Lifestyle-driven packaging concepts can be applied to various consumer goods to create a stronger brand identity and appeal to the target market.
