Purps Branding is Aesthetically Efficient With a Vigorous Visual Vibe
Amelia Roblin — September 26, 2014 — Lifestyle
References: purps & thedieline
The beauty of Purps packaging is that it you can quickly grasp the two proud features of the product upon one quick glance. The logo simply comprises a recognizable pair of running legs, and -- besides the text -- the bottles and cans are coated in a pure coat of shrink-wrapped white plastic.
The colorless backdrop of the beverage containers communicates a clean image, doing well to represent the recipe behind the product. The drinks are made with high quality organic ingredients that are intended to contribute to a healthy lifestyle. Meanwhile, looking like lightening bolts, the legs express a power than can be gained by consuming the energy drink. Purps packaging is easily read and visually punchy, making it stand out against its competitors on the shelf.
The colorless backdrop of the beverage containers communicates a clean image, doing well to represent the recipe behind the product. The drinks are made with high quality organic ingredients that are intended to contribute to a healthy lifestyle. Meanwhile, looking like lightening bolts, the legs express a power than can be gained by consuming the energy drink. Purps packaging is easily read and visually punchy, making it stand out against its competitors on the shelf.
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