The beauty of Purps packaging is that it you can quickly grasp the two proud features of the product upon one quick glance. The logo simply comprises a recognizable pair of running legs, and -- besides the text -- the bottles and cans are coated in a pure coat of shrink-wrapped white plastic.
The colorless backdrop of the beverage containers communicates a clean image, doing well to represent the recipe behind the product. The drinks are made with high quality organic ingredients that are intended to contribute to a healthy lifestyle. Meanwhile, looking like lightening bolts, the legs express a power than can be gained by consuming the energy drink. Purps packaging is easily read and visually punchy, making it stand out against its competitors on the shelf.