The design for Prosecco Picchetto Verde has an illustrative, scribble-like quality to it that makes the brand different than most higher class alcoholic beverages.
Prosecco is known to be drunk on a nice evening out and for special occasions, so usually most branding takes on an elegant look, but this one goes in the opposite direction. Everything is still very clean, but the lines are not perfectly symmetrical or ornate, but rather look a bit like a child's drawing (a good one at that). Sometimes it's better to go in the completely opposite direction to competitors with branding to ensure that one is not lost amongst a sea of similar business packaging ideas and looks.
Illustrative Prosecco Packaging
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