At a time when people are eager to make up for lost time with post-pandemic parties, Vera Wang is launching a premium Italian prosecco called Party by Vera Wang. Designed for celebrating moments big and small, Party is packaged in a sleek matte silver bottle that's modern. On the reverse side of the bottle, there's an invitation to party from the designer herself.
As Wang describes, "First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings."
Party is made from 100% Glera grapes and it sets itself apart with a bold, playful aesthetic that captures the essence of joy and modern celebrations.
What Makes This Trend Stand Out
- Post-pandemic Party Wines
- Opportunity for winemakers to tap into the increasing demand for party-inspired wines post-pandemic.
- Bold Playful Aesthetics
- Innovative packaging design and branding of wines offer a disruptive opportunity for marketers to tap into customers' emotional connections with fun and joy.
- Designer Prosecco Collaborations
- The luxury market presents a disruptive innovation opportunity for designers to expand their brand beyond their core business by partnering with premium winemakers.
Sectors Adopting This
- Wine Production
- Winemakers can capitalize on the growing demand for party-inspired wines by developing premium wine products specifically targeted at party-goers who are willing to pay a premium for fun and joyful experiences.
- Packaging Design
- Packaging design firms could offer customized, innovative and playful designs for wine brands looking to capture the attention of customers who associate fun and joy with party-inspired wines.
- Luxury Market
- Collaborations between luxury fashion designers and winemakers present an opportunity to expand high-end brands beyond their core business areas and tap into new markets with premium, designer-label wine products.
