At a time when people are eager to make up for lost time with post-pandemic parties, Vera Wang is launching a premium Italian prosecco called Party by Vera Wang. Designed for celebrating moments big and small, Party is packaged in a sleek matte silver bottle that's modern. On the reverse side of the bottle, there's an invitation to party from the designer herself.
As Wang describes, "First and foremost, I am a Designer, but I am also an entrepreneur and brand builder. I've dedicated my entire life to designing how people celebrate, and not just their weddings."
Party is made from 100% Glera grapes and it sets itself apart with a bold, playful aesthetic that captures the essence of joy and modern celebrations.