Ron Draper by LOLA advertising was sent out to colleagues as a way to poke fun at a dry year in the industry.
The past year was a bit of a tough one for ad execs, with not the best results for a number of different agencies. In order to make everyone feel a little bit better, LOLA sent out a bottle of rum titled 'Ron Draper,' to signify that even during the dark times, the better days will return at some point. The packaging features various illustrations on a black background with yellow font in the middle.
This is a clever idea for LOLA to reach out to other colleagues and make the most of a time that hopefully people will look back on and shrug off in years to come.
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