In recent years, restaurant marketing campaigns have shifted from a focus on food and ingredients, to a focus on the multisensory experience of eating out.
One way in which restaurant ads have changed is that they focus on the lifestyle surrounding their menu rather than the dishes themselves. For instance, Panera Bread created an ad that shows how the brand serves as a partner when it comes to helping families eat healthy. Similarly, the Chipotle ad titled 'A Love Story' reiterates the company's commitment to using fresh ingredients and selling "food with integrity."
Another way restaurants are engaging with consumers is by leveraging the interactive element of social media. This can include everything from branded filters at chains such as IHOP and Taco Bell to restaurant-specific emojis such as those created by Tim Hortons. These types of restaurant marketing campaigns not only encourage consumers to interact with the brand, but they also help to spread brand awareness online.
40 Examples of Restaurant Marketing Campaigns
40
Academic Fast Food Ads
These McDonald's Ads Celebrate the School Season with Tasty Reminders
39
Infinite Fast Food Ads
The Latest McDonald's Billboard Promises Endless Drink Refreshment
38
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
37
Rebranded Fast Food Campaigns
The KFC Brand Received a More Modern and Minimalist Design Makeover
36
Fast Food Emoji Ads
These McDonald's Billboards Are Marked with Emoticon Imagery
35
Upside Down Fast Food Ads
McDonald's Transfroms McFlurries to Target Portugal's Love for Popsicles
34
Screenshot Coupon Ads
McDonald's Experiments with a Different Kind of Mobile Marketing
33
Familial Fast Food Ads
The KFC 'Together' Campaign Highlights Family Dinner Traditions
32
Canadian Emoji Keyboards
Tim Hortons Helps You Send a Canada Day Message Via the Ehmoji Keyboard
31
Location-Based Food Ads
KFC Will Appeal to Customers with Location-Based Marketing
30
Political French Fry Ads
McDonald's Election Day Ad Illustrates Different Types of Fry Eaters
29
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
28
Awkward First Date Ads
This Ad Shares One Couple's Awkward Date Ending with a McDonald's Big Mac
27
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
26
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
25
Comedic Fast Food Ads
This Burger King Mockumentary Chronicles a Whopper Blackout
24
Fast Food Luggage Ads
Bojangles Gave Travelers Full Meals on Airport Luggage Conveyor Belts
23
Bachata Fast Food Ads
This McDonald's Ad Attempts to Lure Hispanic Customers
22
Black Coffee Buses
This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
21
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
20
Athlete-Endorsed Poutine Ads
Mcdonald's Introduced Smoked Meat Poutine with a Star Hockey Player
19
Cinematic Fast Food Commercials
These McDonald's Ads are Parodies of Famous Scenes in Film
18
3D Emoji Ads
Mcdonald's France Imagines a World Where Emojis Define Us All
17
Flirtatious Sushi Ads
These Sushi Advertisements Show Food Quoting Promiscuous Lines
16
Peaceful Fast Food Ads
These McDonald's Soccer Ads Bring People Together for UEFA Euro 2016
15
Animated Anti-Fast Food Ads
Chipotle's New Short Film Takes Aim at Fast Food Companies
14
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
13
Celebrity Mascot Ads
KFC Has a SNL Star Play Colonel Sanders in Its Celebrity Commercials
12
Fighter Food Ads
'Carl's Jr' is Using Ronda Rousey to Sell a Breakfast Sandwich
11
Maternal Restaurant Ads
Ruby Tuesday's 'Shy Girl' Ad Speaks to Moms with Young Families
10
Loud-Mouthed Restaurant Ads
KFC's New Ad Features a Shouting Match Over Its Chicken Share Bucket
9
Tortilla Chip Guitar Ads
This Electric Guitar was Created to Promote Moe's Southwest Grill
8
Cultural First Job Ads
The McDonald's 'First Customer' Fast Food Commercial is Hispanic-Focused
7
Wealthy Diner Ads
This Burger King Commercial Has Two Old Rich Men Eat Lamb Burgers
6
French Fry Short Films
McDonald's Introduced Its New Loaded Fries Through 'Fryflix' Ads
5
Accent Appropriated Adverts
Ira Smolikov Creates American Print Ads Using European Accents
4
Bacon Diversity Ads
This Wendy's Thick Cut Bacon Ad Personifies the Meaty Snack
3
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
2
Fast Food Photo Contests
Burger 21 Offers Free Cheeseburgers to Loyalty Club Members
1
Taunting Bacon Taco Ads
This Ad Features a Hungry Man Being Teased with Non-Edible Bacon Products
Related Ideas
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Restaurant-Inspired Frozen Foods
These New Conagra Brands Frozen Foods Include Over 50 Options
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Backed Pizza Campaigns
Pizza Hut's 'Your Mood, Your Pizza' Campaign Uses AI to Suggest Items
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Slow-Cooking Recipe Campaigns
Troy-Bilt's Low, Slow, & Mow Recipes Free Up Time for Yardwork
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Chicken-Centric QSR Menus
Taco Bell's Teased Its New Cantina Chicken Menu in Vegas
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Indian Cuisine-Inspired Pizza Menus
The Papa Johns Tandoori Menu is Launching in the UK
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
Whimsical Movie Diner Menus
This New IHOP Menu Celebrates the Upcoming IF Movie
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Value-Focused Restaurant Menus
The Habit $5 Simple Crafts Menu Has Three Options
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Restaurant-Inspired Frozen Comfort Foods
The Boston Market At Home Frozen Foods Has Been Expanded
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Comedian QSR Breakfast Campaigns
Taco Bell 'Breakfast with Peter' Stars Pete Davidson
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
All-Electric Restaurant Concepts
This Chipotle Restaurant Design Harnesses Wind & Solar Power
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Latin Cuisine-Inspired Cafe Menus
The Latest Dunkin' Spring Menu is Arriving Now
Virtual Pizza Restaurants
Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Updated Fresh Food Lines
One Stop Refreshes its Product Range to Offer Healthier and Fresher Items
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Maple Syrup Awareness Campaigns
The Bill the Maple Campaign Promotes the Use of Real Maple Syrup
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Indian Cuisine-Inspired QSR Menus
The Taco Bell Desi Menu is Arriving in India
Extensive Springtime Bakery Menus
The New Panera Menu Updates Classics and Offers New Favorites
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Cheeky Job Advertisements
Panera Seeks Ranch Hand to Meet Customer Demands for the Sauce
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Italy-Inspired Restaurant Menus
The Boston Pizza Perfecto Menu Features Seven Options
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Elevated Diner Menus
The IHOP Menu Now Includes Premium Options for Breakfast, Lunch and Dinner
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App