In order to get a message out or to make a name stick with consumers, brands know that it's important to involve consumers in memorable experiences that they're likely to think back to when they make a purchase -- which these June 2017 interactive trends demonstrate how to do.
One of the most creative experiences that's featured in these June 2017 interactive trends is the prize wheel from WestJet. During a flight from Toronto to Las Vegas, the airline announced that passengers on one side of the plane could look down to see a prize wheel that was visible from 12,000 feet up. The lucky winner was rewarded with a stay at the Venetian, a shopping spree, tickets to shows, as well as round-trip tickets to the party city.
In order to help its shoppers find gifts for their loved ones, eBay created a pop-up that utilized facial expression recognition technology to point them in the right direction. After consumers browsed through the online retailer's selection of offerings, they received a report that showed which product they connected to the most -- allowing them to make more educated decisions regarding their purchases so they'd leave with something they'd truly cherish.
Top 45 Interactive Trends in June
From Healthy Latte Pop-Ups to Immersive TV Show Events:
Riley von Niessen — Jun 24, 2017 — Marketing
45
Secret Celebratory Burgers
A foodora Burger's Priest Pop-Up Hit Toronto, Montreal and Vancouver
44
VR Distillery Tours
Beam Suntory is Virtually Transporting Consumers to Bowmore Distilleries
43
Futuristic Foodie Pop-Ups
Jet.com's Fresh Story Pop-Up Sold Futuristic Food & Cooking Accessories
42
Smart Waterpark Wristbands
Universal Orlando Resort's 'Tapu Tapu' Bands Make Payments and More
41
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
40
Social Photography Workshops
Gin Brand Beefeater is Launching an Instagram Photography Course
39
Immersive Ice Cream Museums
L.A.'s Whimsical Ice Cream Museum Attracts Social Media Users
38
Brand-Curated Restaurant Experiences
Gaggenau's Bistro 1683 Celebrates the Brand's History
37
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
36
Ice Cream Photography Pop-Ups
Haagen-Dazs' 'My Extraordinary Life' Calls for Dessert Photo-Takers
35
In-Store Sneaker Tours
Timberland's 'Flex in the City' Introduces an Interactive Adventure
34
Makeup-Mixing Workshops
Cover FX's Interactive Beauty Lab Teaches How to Make Custom Shades
33
Interactive Appliance Showrooms
The New Electrolux Experience Centre Features Interactive Displays
32
Experiential Appliance Shops
KitchenAid's Experience Store Lets Shoppers Test Different Appliances
31
Paper Photography Workshops
LG and Paperboyo are Teaming up to Host an Instagram Workshop
30
One-Day Athletic Festivals
Lululemon's 'Sweatlife the Festival' Offers Workouts, Meditation & More
29
Educational In-Store Sessions
'Today at Apple' Introduces Interactive Teachings on Design and More
28
Interactive Awareness Websites
A New UNHCR Site Answers Questions About the Syrian Refugee Crisis
27
Jaw Workout Classes
Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class
26
In-Theater VR Games
Regal Cinemas is Launching an Immersive VR Experience for 'Alien: Covenant'
25
Rodent Pop-Up Cafes
Consumers Can Drink Coffee with Rodents at the Black Rat Cafe
24
Gin Train Tastings
Tanqueray and Belmond British Pullman are Offering Onboard Gin Tastings
23
Multi-Sensory Coffee Tastings
Starbucks and Gingerline are Exploring Scent, Taste and Texture
22
Experiential Baking Tours
Hovis is Embarking on a Roadshow in a 1962 Airstream Trailer
21
Creativity-Testing Chatbots
This Bot from 'Format' Asks Questions to Assess Your Creative Mind
20
Healthy Latte Pop-Ups
Active Fashion Retailer Bandier is Hosting an In-Store Califia Farms Cafe
19
DIY Chatbot Creators
'Dexter' is a Start-Up That Helps Anyone Make a Chatbot
18
Fantasy TV Training Camps
Sky Atlantic is Inviting Game of Thrones Fans to Join the Night's Watch
17
Branded Movie Maps
Orbitz Created a Unique Film-Focused Travel Map for Film Geeks
16
VR Whiskey Tastings
'Glenfiddich Virtual Infinity' Transports Tasters to a Scottish Warehouse
15
Immersive TV Show Events
Netflix Invited Fans to Visit Recreated Sets from Its Shows
14
Gin Pairing Workshops
This Masterclass Teaches How to Pair Tanqueray Gin with Juice
13
Tie-Dye Makeup Compacts
ColourPop's Recently Launched New Eye Shadows, Highlighters and Blushes
12
Scent-Based Travel Agencies
Thalys' 'Scents of the City' Uses Aroma to Inspire World Exploration
11
Personalized Rap Chatbots
Jagermeister's Jam Bot Creates Custom Raps for Facebook Messenger Users
10
Vision-Testing Food Trucks
Nikon's 'Vision Food Truck' Offers an Enticing Reward for Eye Tests
9
Interactive Adventure Bots
This Doctor Who Skype Bot Challenges Fans to Play 'The Savior of Time'
8
Aromatic Art Galleries
The #artSmellery Exhibit Interprets Famous Masterpieces with Scent
7
Airline Roulette Stunts
WestJet Created a Prize Wheel for Guests That Could Be Seen from the Sky
6
Actor-Inspired Cocktails
Mott's Clamato Held a Contest with Dan Levy for National Caesar Day
5
Mobile Pet Food Shops
Vita Bone's 'Good Stuff Pet Truck' Serves Dogs Across the Country
4
Personalized Gift-Giving Bots
L'Oreal's 'Beauty Gifter' Simplifies the Task of Giving Beauty Gifts
3
Branded Musical Holidays
Live Nation Has Announced the Debut of 'National Concert Day'
2
Color-In Music Videos
The Music Video for 'Stained Glass' by Real Estate is Like a Coloring Book
1
Collaborative Cephalopod Games
Old Spice Launched 'S.Q.U.I.D.' to Promote Its Krakengard Scent
Related Ideas
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Futuristic Tech Activations
The Reddit CES 2023 Installation Will Share a Glimpse of the Future
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Powered Outfit Shopping Features
The eBay Shop the Look Feature is Powered by eBay.ai
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Lunar Boutique Pop-Ups
Celebrate Lunar New Year at Bayview Village's Lunar Luxe Boutique Pop-Up
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AI-Powered Fintech Tools
Square Introduces Ten New Generative AI Features for Content Creation
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Metaverse Beauty Events
Metaverse Beauty Week is the First Annual Beauty Festival in the Metaverse
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Eye-Catching Tabletop Designs
Tableau Boasts a Range of Hand-drawn and Embroidered Designs
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Pride Skincare Pop-Ups
Kiehl's Celebrates Pride Month with a Pop-up Event at Stackt Market
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Immersive Trivia Experiences
The Samsung SmartThings Connected Home Experience is Now Open
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
AI-Generated Phone Accessories
PopSockets Launches a New AI Artwork Designer and Giveaway Contest
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
QSR Summer Promotions
Starbucks Canada Offers Mobile Ordering and Rewards at Canadian Airports
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Interactive Presentation Polls
MeetMoji Uses AI to Create Engaging and Interactive Meetings
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping