Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,715 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,001 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,212 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,715 cutting edge ideas.

Experiential Baking Tours

Hovis is Embarking on a Roadshow in a 1962 Airstream Trailer

— May 11, 2017 — Marketing
Today, bread brand Hovis kicked off the start of its baking roadshow, which will have a 1962 Airstream trailer stop at various locations across the UK.

The first stop on the brand's tour will be to spend a few days at St David's Shopping Centre in Cardiff, where it will serve warm, oven-fresh slices of its wholemeal loaf and offer interactive baking demonstrations. As well as being able to pick up a few break-making tips, guests will also have the opportunity to try their hand at milling wheat on a specially rigged bicycle and even take home a loaf of their own.

The experiential roadshow will be offering a taste of the brand throughout the summer on its journey from Leeds to Glasgow.
Trend Themes
1. Experiential Tours - Incorporating interactive, hands-on experiences like baking demonstrations as part of a brand's mobile tour is increasingly popular, adding value for consumers and engaging new potential customers.
2. Brand Activation - Brands looking to make an impact in a crowded market through experiential marketing are taking to the road with mobile tours, offering personalized experiences, and promoting a direct connection to their products.
3. Sustainability - By offering consumers the opportunity to mill their own wheat and providing oven-fresh bread, the trend towards sustainable practices, such as reducing food waste and supporting local communities, can be promoted as part of the brand's experiential tour.
Industry Implications
1. Food and Beverages - Incorporating experiential tours offering hands-on experiences to customers in unique locations for popular food and beverage brands is becoming a more popular tactic for marketing these products.
2. Tourism and Travel - By promoting experiential tours as a draw for visitors, tourism boards are highlighting unique, hands-on experiences, such as baking roadshows, to stand out from traditional travel itineraries.
3. Event Planning and Promotion - Event planners and promoters can learn from and incorporate experiential tours that provide interactive and personalized experiences as part of their overall strategy for attracting attendees and customers.
3.4
Score
Popularity
Activity
Freshness