The music video for 'Stained Glass' by Real Estate takes inspiration from the adult coloring book phenomena and boasts engaging interactive elements.
On the website for the song from the indie band's new album, In Mind, users are able to do much more than just watch a creative music video. Illustrations are presented in a series of black and white outlines, which users may choose to color as they see fit by clicking and dragging. In a sense, viewers even begin to feel like creators themselves.
The entire experience is like an interactive, digital paint-by-numbers music video that calls for viewer participation throughout the entire experience. Viewers may also watch the video on YouTube, although the interactive elements are left out of the pre-made video.
Key Themes Behind This Trend
- Interactive Music Videos
- The merging of music videos with interactive elements provides a new level of engagement for viewers.
- Gamification of Music Videos
- Integrating gaming elements into music videos creates a more interactive and playful experience for viewers.
- Coloring Book Phenomena
- Taking inspiration from the adult coloring book trend creates unique opportunities for engagement in various industries.
Where This Applies
- Music Industry
- Interactive music videos can provide new revenue streams for artists and labels while creating more engaging content for fans.
- Publishing Industry
- Integrating coloring book elements into digital content can create new revenue streams for publishers and attract a larger audience.
- Education Industry
- The gamification of educational content can create a more interactive and engaging learning experience for students, leading to better retention and outcomes.
