The music video for 'Stained Glass' by Real Estate takes inspiration from the adult coloring book phenomena and boasts engaging interactive elements.
On the website for the song from the indie band's new album, In Mind, users are able to do much more than just watch a creative music video. Illustrations are presented in a series of black and white outlines, which users may choose to color as they see fit by clicking and dragging. In a sense, viewers even begin to feel like creators themselves.
The entire experience is like an interactive, digital paint-by-numbers music video that calls for viewer participation throughout the entire experience. Viewers may also watch the video on YouTube, although the interactive elements are left out of the pre-made video.