To kick of the start of its summer concert series, Live Nation has declared that May 1st will officially be known as National Concert Day. Not only is the entertainment company celebrating the joy of live music, but it is also helping more fans see their favorite artists live with special ticket pricing.
On May 1st, 2017, Live Nation is celebrating the first National Concert Day. The brand is kicking off the event with what it is calling the 'Kickoff to Summer Ticket Promotion.' The promotion will involve "putting one million summer tour tickets on sale for $20 a piece with no extra service charges," between May 2nd and 9th. In other words, a million fans will be able to scoop up tickets to see their favorite band or artist in concert for just $20. The announcement is also timed to coincide with a concert at New York's Irvin Plaza, featuring artists such as The Roots, Joan Jett, OneRepublic, Cheap Trick and more.
What's Driving This Trend
- National Concert Day Celebration
- Live Nation is celebrating the first National Concert Day with special ticket pricing and a one million summer tour tickets promotion.
- Kickoff to Summer Ticket Promotion
- Live Nation is offering one million summer tour tickets on sale for $20 with no extra service charges.
- Branded Musical Holidays
- Live Nation is creating a special holiday around National Concert Day to celebrate the joy of live music.
Who This Affects Most
- Entertainment Industry
- The entertainment industry can benefit from creating more musical holidays and promotions like National Concert Day and the Kickoff to Summer Ticket Promotion.
- Live Music Event Industry
- The live music event industry can take advantage of creating more inclusive ticket pricing options and special promotions to increase accessibility to concerts.
- Marketing and Advertising Industry
- The marketing and advertising industry can use National Concert Day and similar branded holidays to create unique promotions and ad campaigns for musical events.
