The head honcho of the soda industry is renowned for its ability to change with the times and Coca-Cola’s branding strategy is as cutting-edge as the infamous soft drink itself. The brand is notorious for knowing what they need to do to evolve as a soda pop retailer and, as such, they consistently collaborate with of-the-moment artists and celebrities to not only create vibrant packaging, but also a number of advertising campaigns to stay current.
Here, you’ll find a plethora of different innovations from Coca-Cola including the numerous re-imaginings of the companies packaging to the way its fountain dispensers appear in movie theaters (they’re fancy, self-serve and feature-rich). As well, there are a number of promotional campaigns that the company has released to help bolster new movies, products and even charitable endeavours.
40 Coca-Cola Branding Innovations
From Interactive Pop Dispensers to Vintage Poster Pop Packaging:
Michael Hemsworth — Jan 22, 2013 — Marketing
39
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
38
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
37
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
36
HD Vending Machines
Sapient Interactive 'uVend' Interactive Coke Machine Hits North America
35
Creativity With Big Ad Budgets
10 Great Coca-Cola Ads
34
Bestselling Beverage Rebranding
The Diet Coke New Packaging Revamps a 5-Year-Old Design
33
Dancing Soda Dispensers
The Coke Dance Vending Machine Rewards Participants for Dancing in Public
32
Vintage Poster Pop Packaging
The Peter Gregson Coca-Cola Cans Celebrate Coke's 125 Anniversary
31
Personified Polar Bear Promos
The Coca-Cola Polar Bears Create a Snowman Polar Bear In This New Ad
30
Secret Agent Soft Drinks
The Coke Zero Skyfall Promo Includes Limited Edition Packaging
29
Celebratory Pop Cans
The James Jarvis x Coca-Cola 125th Anniversary Cans are Fun and Quirky
28
Coke to give away 2 Billion Free iTunes Tracks
27
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
26
Crystallized Soda Bottles
Johnny Rocket Diet Coke Sparkles with Swarovski Jewels
25
Karaoke-Inducing Cola Machines
The Coca Cola Interactive Vending Machine Gives Gifts for Songs
24
Summer-Ready Soda Cans
Coca-Cola Can Gets All-New Design
23
Cola Cornucopias
The Coke Freestyle Machine Gives You More and Better Options
22
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
21
Mega Cola Movie Displays
Spectacular Coca-Cola 3D 125th Anniversary Illumination Lights Up Atlanta
20
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
19
Ads Targeted to Activity Levels
McDonald's & Coca-Cola Stair & Escalator Campaign
18
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
17
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
16
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
15
Classic Revival Colas
Selfridges Brings Back the Original 1886 Coca-Cola Bottle for Fans
14
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
13
Extreme Stunt Drink Branding
Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
12
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
11
Customizable Coke Machines
The Coke Freestyle Machine Brings 104 Tastes to Tongues
10
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
9
Family-Friendly Polar Bear Films
Coca-Cola Brings Back the Animated Polar Bears in this Short Film
8
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
7
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
6
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
5
Power-Saving Beverage Dispensers
Coca-Cola Japan Unveils Eco-Friendly Vending Machines
4
Country-Focused Drink Campaigns
Coca-Cola Beat of China Targets Young Chinese Consumers
3
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
2
Snuggly Soda Dispensers
The Coca Cola 'Hug Machine' Trades Cuddles for Free Pop
1
Brand Adoration
Coke Facebook Page is Number One After Obama
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Break the Mould With Jarritos Soda (Sponsored)
44 Distinctively Branded Cans
From Risque Beer Packaging to Anti-Energy Drinks
Beautiful Bottle Art (SPONSORED)
Turning Soda Bottles Into Quirky Works of Art
Textured Underwater Portraits
Fish Heads by Tim Tadder Captures Submerged Individuals
69 Coca-Cola Creations
The Iconic Brand's Influence Stretches from Fashion to Music
100 Coca Cola-Inspired Creations
From Pop Art to Pop Cans, Brand Recognition is Key
14 Marvelous Man-Made Christmas Trees
From Canned Christmas Trees to Star of David Tannenbaums
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
Wooden Geodesic Pavilions
The Peoples Meeting Dome Has a Geometric Organic Aesthetic
Gel Pill Drink Packaging
This Vitaminwater Capsule Design Reinforces Healthy Content
Perforated Accordion-like Pavilions
The Bowooss Bionic Optimized Wooden Shell is Eco-Conscious
Face-Replaced Pop Ads
The Diet Coke by Jean Paul Gaultier Campaign is Mischievous and Playful
Graphic Global Competition Banners
The 'Fit' London 2012 Poster Exhibition Pools UK Talent
Coke Crate Installations
The Upcycling Pavilion by BNKR Arquitectura Uses 5,000 Coca-Cola Cases
Meme Movie Posters
Stefan Van Zoggel Morphs Internet Jokes into Cinematic Promos
Official Olympic Themes
The Muse 'Survival' Song Captures the Intensity of the Games
Tweet-Enabled Treat Dispensers
The BEV Twitter Vending Machine Trades Hash Tags for Iced Tea
Vintage Book Vending Machines
The ‘Biblio-Mat’ Exchanges Coins for Classic Literature
Refined Beer Branding
Lion a Plume Packaging Creates a Sophisticated Image for the Everyday Brew
Eco-Friendly Cola Pouches
The Coca-Cola Bag is a Brilliant Solution
Pyramid Cinema Pavilions
The Kanye West 'Cruel Summer' Theater Boasts Seven Screens
Biologically-Inspired Installation
myThread Pavilion by Jenny Sabin Helps Launch Nike's Flyknit
Fan-Branded Bottles
The Coca-Cola 'Share a Coke With a Mate' Campaign is Personalized Packaging
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
Apothecary Tropical Toiletries
Royall Lyme Bermuda Limited Offers Island-Fresh Signature Scents
Karaoke-Inducing Cola Machines
The Coca Cola Interactive Vending Machine Gives Gifts for Songs
Repurposed Bottle Earbuds
The Michael Young 'Noisezero Sports+ Headphones' Reuse Coke Bottles
DIY Toy Vending Machines
The Roto-a-Matic Will Mold & Make a Toy In Less Than a Minute
Compact Pop Packaging
The German Kapitonov 'Coca Cola Concept' is a Creative Can Revolution
Purple-Pigmented Podium Wear
The London 2012 Medal Presenting Apparel is Futuristic
Punctured Coral Pavilions
'From Shade to Shadows' Explores the Effect of a Shifting Light Source
Posh Pop Packaging
The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics
Soda-Disguised Drink Containers
The My Eco Can Saves the Environment and Keeps Beverages Secure
Angular Sci-Fi Pavilions
Pormetxeta Square Features Futuristic Design Details
Soda-Branded Holiday Anthems
Coke's 'Shake Up Christmas' Features Voice of Natasha Bedingfield
Global Soda Origins Infographics
This Infographic Follows the History of Coca Cola
Heart Health Beverage Campaigns
Diet Coke's 'The Heart Truth' Teams With DVF & Minka Kelly
Olympic-Inspired Confections
Olympic Ring Cookie Bites are Perfect for the Summer 2012 Olympics
Silver Black Wine Packages
The 4 Wine Guys Bottles Designed by Ronin Advertising Group are Elegant
Stadium-Shadowing Photo-Ops
The BP Pavilion Inducts Its Presence in the Olympics
Facial Recognition Product Dispensers
Sanden Vending Machine Provides Extreme Customization
Pop Product Placement Charts
The 'Coca-Cola in the Movies' Infographic Proves Why Coke is King
Minimalist Repackaged Sodas
Turner Duckworth Gives Diet Coke a New Look
Music Producer Packaging
Coca-Cola David Guetta Campaign Includes Limited Edition Bottle
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
Sharp-Toothed Vending Machines
The Goodie Monster Vending Machine Feeds Alternative Appetites
Glamorous Puppet Drink Ads
Diet Coke 'Love it Light' Campaign Targets Stylish Women
Angular Peek-a-Boo Pavilions
The Arteixo Tourism Office is Modern and Eco-Friendly in Design
Worldwide Gift-Giving Ads
The 'Hilltop Re-Imagined for Coca Cola' Ad Modernizes an Old Commercial
Secret Winter Wonderland Ads
The Coca-Cola Magic Machine Brings the Joy of Xmas to Visitors
Intricate Ethnic-Inspired Cola
The Brandbox Branding & Creative Agency Creates Breathtaking Coke
Extreme Stunt Drink Branding
Coke 'Mission Impossible' Campaign Focuses on Thrilling Action
Electro Collaboration Sodas
Daft Punk x Coca Cola Electrifies Pop with a New Look
Gift-Giving Drink Dispensers
The Pepsi Vending Machine Gets Gives the Gift of Soda this Holiday
Wildlife Protective Containers
The White Coca-Cola Cans Support the Polar Bears
Charitable Artwork Dispensers
The Vending Machines by Wieden + Kennedy Raise Money for Schools
Revised Rouge Rebranding
Coca-Cola Arctic Home Cans Go Back to Being Iconic Red
Bartering Vending Machines
The Swap-O-Matic Trades Products for Recyclable Materials
Brand Name Parody Pictorials
Top of the Pop by Gan for Harper's Bazaar Singapore Mocks Pop Culture
Welcome Sign Vending Machines
The Schiphol Airport BannerXpress Creates Custom Banners
Eco-Friendly Drink Dispensers
The A011 Vending Machine Keeps Cool Power-Free During the Day
Retro Gaming Cans
Coca-Cola Space Invaders Cans Designed by Erin McGuire is a Fun Throwback
Interactive Pop Dispensers
The Koolatron Soda Vending Fridge is a Playful Drink Cooler
Scaly Stair Sunshades
AA/ETH Pavilion Explores the Limits of Lumber and the Effect of the Elements
Public Service Challenges
Coca-Cola Pay It Forward Campaign Celebrates Black History Month
Holiday-Championing Campaigns
Coke Zero Wants Day After Super Bowl to be 'Magnificent Monday'
Soda-Inspired Apple Wine
iC Cider Brands Bottles Similarly to the Iconic Coca-Cola Design
Internet Access Vending Machines
The Coca Cola Happiness Refill Fountain Lets You Log On
Repackaged Arcade Sodas
'Space Invaders' VS 'Space Invader' Pits Retro Games Against Graffiti
Snuggly Soda Dispensers
The Coca Cola 'Hug Machine' Trades Cuddles for Free Pop
Clamor-Collecting Campaigns
The Cheering Truck by Coca-Cola Records Fans' Love for the Soccer Team
Frozen Designer Treats
Fendi Gelato is Inspired by the Fashion Industry
Speedy Soda Celebrations
Diet Coke Throws 30-Second Birthday Parties for Biggest Fans