These branded experiences for millennials range from sensory gin pop-ups to solitary dining events that encourage one to eat alone rather than with friends. Appealing to millennial sensibilities, these examples are often tech and social media-themed or leave a spontaneous and memorable impression on consumers.
In addition to a myriad of experiential food and beverage pop-ups -- a Croatian mobile bar by champagne brand veuve Cliquot fused gourmet food pairings with the luxe beverage -- other standouts include mobile fashion boutiques like a Middle Eastern pop-up by Kenzo. The bus boutique made morning commutes more exciting with a retail space on wheels as well as a moving cafe and dj booth.
Additional branded experiences that target millennials include a collaborative pop-up motel by Fosters and Airbnb. The branded lodgings were Instagram-worthy while appealing to budget-conscious concert goers at Finland's Provinssi music festival.
45 Branded Experiences for Millennials
45
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
44
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
43
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
42
Automotive Martini Bars
Grey Goose's Bar on Wheels Will Take a Mixologist Across the Country
41
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
40
Clothing Store Diners
This New Concept Store by Urban Outfitters is a Food Court Eatery
39
VR Runway Experiences
Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
38
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
37
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
36
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
35
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
34
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
33
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
32
Pop-Up Ramadan Cafes
Ramadan Garden by Ghaf Kitchen Celebrates the Holy Month
31
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
30
Memory-Evoking Scent Museums
Glade's Museum of Feelings Creates Fragrant Scent Experiences
29
Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA
28
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
27
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
26
Lavish Airport Pop-Ups
JFK Airport's Hermès Pop-Up Shop Embodies a Luxurious Air
25
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
24
Festival Yogurt Shops
Snog's Yog-Yurt Pop-Up Offers Refreshing Treats to Concert Goers
23
Lavish Vodka Soirées
The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style
22
Breakfast Sneaker Bars
The KITH NYC is a Sneaker Shop that Also Serves Sweet Breakfast Treats
21
Grove-Inspired Yogurt Experiences
Onken Recently Held a Yogurt-Themed Fruit Grove Pop-Up in London
20
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
19
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
18
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
17
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
16
Sparkling Water Pop-Ups
Tokyo's SodaStream Pop-Up Serves Up Healthy Carbonated Beverages
15
Energy-Measuring Clubs
Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
14
Solitary Dining Pop-Ups
Glaceau Smartwater's Pop-Up Restaurant Pairs Water with Gourmet Food
13
Holiday Pop-Up Lodges
Fortnum & Mason Will Host Workshops at Somerset House
12
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
11
Cinematic Cafe Pop-Ups
Australia Will Have a Central Perk Coffee House from the Set of Friends
10
Holiday Wellness Shops
Well + Good's Holiday Pop-Up Emphasizes Gifting Wellness to Others
9
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
8
Branded Pop-Up Pantries
The President's Choice Pop-Up is Helping Consumers Prepare Holiday Meals
7
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
6
Beer Brewing Workshops
These Events Give Consumers an Opportunity to Learn About Homebrewing
5
Sensory Audio Shops
These Sennheiser Pop-Up Stores Celebrate the Holiday Season
4
Seasonal Pop-Up Bars
Venturo's Weekend Summer Bar Serves Refreshing Custom Cocktails
3
Cozy Holiday Lounges
Southern Comfort's Christmas Pop-Up is a Welcoming Place to Kick Back
2
Vodka Mixology Classes
Deep Eddy Vodka Hosts Signature Cocktail Making Sessions
1
Waste-Free Diner Concepts
This Pop-Up Restaurnt Makes Gourmet Dishes Out of Stale Bread
Related Ideas
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Multi-Sensory Footwear Pop-Ups
The UGG Feel House is a Comfort-Focused Community Space
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Vegan Haircare Pop-Ups
DESIGNME Unveils the First Ever Canadian Pop-Up in Toronto
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Multicultural Pop-Up Restaurants
OpenTable's Dine London Shares the Taste of Global Destinations
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Youthful Glide-On Fragrances
Sparti Scents Brings the Fun of Fragrance to Gen Z
Floral Champagne Pop-Ups
The Perrier-Jouët House of Wonder is an Ethereal Ode to Flowers
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Auto Brand Golf Experiences
The Genesis Invitational 2024 Featured an Immersive Media Experience
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Family History-Themed Restaurants
Gin Design Group Designs the New Lymbar Restaurant
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Riviera-Inspired Retail Experiences
Balmain Beach Club Brings France to Neiman Marcus Customers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Collaborative Premium Cocktail Lines
Slurp & Laneway Distillers Foster Elevated Drink Experiences
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Chain Restaurant Food Festivals
Chain is the Worlds First Gourmet Chain Food Festival
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Cocktail-Inspired Desserts
Gü's Multi-Layered Desserts are Positioned as Indulgent Alternatives
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Co-Branded Digital Travel Hubs
The Corona Global Hub Spotlights Experiences Rooted in Nature
Multi-Sensory Ice Pops
Bomb Pop Extremes Start Off Sour or Spicy and Transition to Sweet
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Celebrity Offspring Pop-Up Restaurants
Uber Eats Brings Brooklyn Beckham's Cooking to Your Door
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Unexpected Cabana Experiences
Grand Marnier Has Introduced the Grand Margarita Summer Encounter
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Immersive Holiday Pop-Up Experiences
Gay Lea Brings Back Its 'Share Joy by Gay Lea' Holiday Pop-Up
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Exclusive Pop-Up Events
Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
Virtual Oil Tasting Experiences
Corto Lures Consumers in with a Virtual Tasting Experience
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Fine-Dining Bakery Bistros
Bistro Greggs Offers an Elevated Experience from the Bakery Chain
Vegan Soft Serve Pop-Ups
The First Oatly Soft Serve Shares Three Oat Milk Frozen Dessert Flavors
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Science-Based Skincare Pop-Ups
RéVive's Pop-Up Series Educates Consumers on Bio-Renewal Technology
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Accessible Millennial-Targeted Wines
The My Fave Wine Range Includes Three Options
Summer-Ready Luxe Restaurants
Black+Blue in Toronto Was Designed by Navigate Design
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Youthful Vintage-Inspired Hotels
Standard International is Set to Launch New Hotel Brand
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
50+ Solo Travel Experiences
Canadian Company Explore Curates 50+ Singles Trips
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team