Although stocked in most high-end department stores, a trip to any of the opulent Aesop boutiques is a great crash course in the brand's dynamic visual identity. Aesop is an Australian luxury cosmetics brand known for its identical packaging and cult-like following.
Founded in Melbourne, the Aesop brand has quickly become defined by its minimalist and clinical visual identity as well as its in-store merchandising. Given that Aesop does not advertise, the brand relies on its in-store experience as its best introduction and marketing technique.
When considered from this angle, it's not surprising that each Aesop boutique is an indulgent experience with inspiration often derived from vintage apothecaries and upscale spas, often using reclaimed materials that infuse the spaces with even more charisma.
25 Inspiring Aesop Boutiques
From Spa-Inspired Retail Concepts to Minimalist Morgue-Like Interiors:
Rebecca Byers — May 18, 2015 — Fashion
25
Cabin-Like Retail Stores
Torafu Architects Creates Another Aesop Store with Warm Details
24
Skincare Brand Design Databases
The Taxonomy of Design Microsite Explores Aesop's In-Store Designs
23
Cardboard-Tubed Retail Stores
Brooks + Scarpa Design the Interior of Aesop Shop
22
Shrouded Skincare Shops
The Second Aesop Taipei Shop is Located in the Hip Neighborhood of Daan
21
Scientific Skincare Flagships
The First Oliveda Flagship Store Has Opened Its Doors in Berlin
20
Modernist Skincare Boutiques
The Sleek Aesop Sao Paulo Shop is the First to Open in Brazil
19
Spa-Inspired Retail Concepts
This Aesop Store by JamesPlumb Boasts Shelves with Running Water
18
Elegant Skincare Outposts
The Aesop Toronto Boutique is an Understated Retail Heaven
17
Industrial Copper Beauty Stores
Aesop’s Customized Shop Nurtures Tranquility with Copper
16
Boat-Converted Timber Installations
Cheungvogl Creates Furniture from Old Chinese Wooden Vessels
15
Undulating Beauty Boutique Interiors
The Second Aesop Stockholm Store Has Opened in the SoFo Area
14
Enameled Beauty Boutiques
Aesop Soho Store by Cigue Features Simple Minimalist Atmosphere
13
Minimalist Morgue-Like Interiors
The Aesop Tokyo Store Looks Cold and Creepy
12
Tactile Retail Shelving
Aesop Saint-Honore Display by March Studio Adds Artful Layers of Space
11
Distinctive Teal-Hued Shops
A Second Aesop Milan Shop Has Opened in the Italian Fashion Capital
10
Understated Beauty Shops
This Cosmetic Shop Design Expresses Beauty in Raw Materials
9
Distillery-Inspired Skincare Shops
The Aesop Nottingham Shop Was Designed by Paris Studio Ciguë
8
Whiteout Skincare Oases
Australian Skincare Brand Aesop Has Opened a Store at Galaxy Macau
7
Apothecary-Inspired Retail Spaces
Torafu Architects' Aesop Kawaramachi Store Embodies Minimalism
6
Streamlined Apothecary Shops
The Aesop Yokohama and Shin-Marunouchi Stores Both Use One Material
5
Whiteout Theatrical Spa Shops
The Aesop Kuala Lumpur Store is the Brand's Fourth in the City
4
Luxe In-Store Facial Treatments
The Aesop Richmond Boutique Will Now Offer In-store Spa Facials
3
Cozy Industrial Store Designs
Henry Wilson Studio Turns an Old Bakery into a Aesop Store
2
Apothecary Cosmetic Shops
The Aesop Rundle Street Adelaide Store by Genesin Studio is Serene
1
Tabloid Tabletops
The Aesop Kiosk is Made Entirely From Newspapers
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