The Topologie Soho Store marks the brand’s third London retail location and expands the Franco-Japanese label’s presence in the city. The Topologie Soho Store is located at 79 Berwick Street in Soho, placing the climbing-inspired accessories brand near cultural destinations such as The Photographer’s Gallery, Chinatown, and Oxford Street. Founded in 2018 by climbing enthusiasts from France and Japan, Topologie designs modular bags, straps, and accessories influenced by mountaineering gear and everyday urban functionality.
The store showcases the brand’s Topologie Wares System, which allows customers to combine interchangeable straps with bags and cases to create customized carry setups. More than 100 rope-inspired straps can be paired with modular accessories, producing over 1,000 possible combinations. The interior uses pegboard displays and scaffold-like metal structures to reflect the brand’s climbing heritage, while extensive under-counter storage supports the modular retail format and keeps the full range of components readily available.
Image Credit: Topologie
What Makes This Trend Stand Out
- Modular Urban Accessories
- A combinable system of straps, bags and cases creates a product ecosystem that enables scalable personalization and inventory efficiencies.
- Climbing Aesthetic Retail Design
- Store interiors borrowing pegboards, scaffolding and rope motifs translate outdoor heritage into immersive urban retail environments that extend brand storytelling.
- Mass Customization at Scale
- Extensive component libraries and configurable options produce thousands of unique product permutations that redefine SKU strategies and customer choice architecture.
Sectors Adopting This
- Retail Fashion Accessories
- Brands offering modular carry solutions can shift consumer demand from single items to adaptable systems that encourage repeat purchases and accessory add-ons.
- Experience-driven Retail Real Estate
- Locations near cultural hubs that emphasize tactile displays and in-store configurators create opportunities for destination retail formats that prioritize engagement over pure transactions.
- Outdoor-to-urban Product Design
- Design language and technical materials from mountaineering translated for city use open avenues for hybrid products that blend functionality, durability and style.
