The Aesop Tokyo has opened and it literally gives me chills. Aesop is a store that sells Australian plant-based skin, hair and body products. The interior of Aesop Tokyo reminds me of a morgue or pharmacy with all the medicine-inspired bottles lined up against the walls.
Cyril Style describes it as "very sterile and cold," with almost nothing in the store but the product itself. Aesop Tokyo boasts a new direction that many stores may take on.
What Makes This Trend Stand Out
- Minimalist Interiors
- Embracing a minimalist aesthetic in interior design creates a clean and uncluttered atmosphere.
- Medical-inspired Design
- Drawing inspiration from medical environments introduces a unique and clinical element to retail spaces.
- Pharmacy-like Stores
- Creating store atmospheres reminiscent of pharmacies provides a sense of professionalism and trust in the products being sold.
Sectors Adopting This
- Retail
- Retailers can explore minimalist interior design to create visually striking and modern store environments.
- Beauty and Personal Care
- Integrating medical-inspired design elements in beauty and personal care stores can enhance the perceived efficacy and quality of products.
- Home Goods
- Home goods retailers can consider adopting pharmacy-like store layouts to evoke a sense of reliability and expertise in their products.
