The collections of the season translated into visually captivating Fall/Winter 2012 Ads. This campaign season was vivacious with groundbreaking work in the field of fashion and luxury retail advertising. Notable inclusion of various celebrities and models was alive with each label working to stand out for the season. A few standout campaigns managed to create imagery that played with various levels of avant-garde, minimalism and artful inspiration.
For instance, the Alexander McQueen label used the ultra modern 'Glitch Art' genre to create a captivating campaign video that worked perfectly with the brand's forward-thinking image. T by Alexander Wang called in controversial rapper Azealia Banks for an upbeat show to compliment its minimalist collection. Finally, the work of LANVIN Paris this season is unrivaled in relatability with its capitalization of individuality.
The Fall/Winter 2012 Ad season was strikingly groundbreaking -- it will be interesting to see which campaigns best appeal to demanding fashionista consumers.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
