The Lana Del Rey for H&M Campaign Boasts a Vintage Allure

By: Alexandra Serrano - Published: Aug 18, 2012 • References: hm & highsnobette
Executed with irresistible vintage glamor, the Lana Del Rey for H&M Campaign showcases the glowing songstress.

With these advertisements, the high-profile Swedish retailer has taken their Fall/Winter 2012 offering to a new level. Starring the self-proclaimed "gangster Nancy Sinatra," the looks in this collection are not only on par with fall fashion but also extremely wearable.

The graceful fashion story tells the tale of Lana Del Rey in pretty peplums, scarlet pumps and sweet candy-colored trousers. These silhouettes are all perfectly done in cosmic prints and soft feminine colors that entice anyone with a sweet tooth for girly frocks. All of this is further complimented by the 60s beauty story that featured teased tresses and Twiggyesque eye makeup.

The chandelier earrings are also to die for, and the campaign stuns with lovely glamor. Stats for Retro Songstress Photography Trending: Older & Buzzing
Research: 8,693 clicks in 197 w
Interest: 2.8 minutes
Concept: Lana Del Rey For H&M Campaign
Related: 109 examples / 84 photos
Segment: Females, 12-35
Comparison Set: 40 similar articles, including: relaxed retro fashion, retro-kitsch songstress editorials, and pouty vixen photoshoots.