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The Marc Jacobs Fall 2012 Campaign is Whimsically Mystical

By: Meghan Young - Published: • References: marcjacobs & fashiongonerogue
It looks like a coven of witches has decided to soak up some sun in the Marc Jacobs Fall 2012 campaign. It cannot be denied that their pasty white skin is in need of a healthy glow. Granted, the voluminous layers and oversize hats will work against this. Hauntingly eclectic with a Victorian-like influence, the looks may be made for the autumn season, but it appears as though these witches wanted to inject a little color into their wardrobe for their beachy vacation.

Starring models Magda Laguinge, Marie Piovesan, Marte Mei Van Haaster, Ros Georgiou and Tati Cotliar, the Marc Jacobs Fall 2012 campaign was shot by German photographer Juergen Teller. It is mystical and whimsical. Stats for Eclectically Witchy Ads (UPDATE) Trending: Older & Warm
Traction: 5,184 clicks in 116 w
Interest: 4 minutes
Concept: Marc Jacobs Fall 2012 Campaign
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: fun beachy fragrance films, fiesta family fashion ads, and cinematic scent ads.