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The Liu Jo Fall 2012 ad campaign is made up of two parts. On one hand, there are classic black and white images that showcase the fashion brand's more casual designs. On the other hand, the campaign focuses on elegant ensembles, the jewel tones of which have been captured in rich chromatic images. Like day and night, the print ads show the two sides of this coveted Milan-based label.

Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, the Liu Jo Fall 2012 ad campaign stars supermodel Kate Moss. The British beauty is shot both indoors and out. Clad in everything from slim denim and knit sweaters to satin pants and classy dresses, Moss is a vision of stunning sophistication and poise. Even when she is posed on the ground.