The DSquared2 Fall 2012 Campaign is Youthful and Rebellious

By: Meghan Young - Published: Jun 13, 2012 • References: dsquared2 & fashionising
The DSquared2 Fall 2012 ad campaign elaborates on the runway show's '60s graduation theme. Instead of taking place in the school gymnasium, which the catwalk simulated to an extent, the images center around a classroom filled with retro rebels. As though channeling their best 'Breakfast Club' personas (wrong era, but right attitude), models Daphne Groeneveld, Bette Franke and Frida Aasen alongside male models Simon Van MeerĀ­venne and Liuk Bass are stylish nonchalant as they sit back at their student desks.

Shot by photography duo Mert & Marcus with art direction by Giovanni Bianco, the DSquared2 Fall 2012 ad campaign is certainly relatable. The photoshoot was styled by Katie Grand, who concentrated on denim, knit sweaters and embellished eyewear. Stats for Retro Classroom Fashion Trending: Older & Buzzing
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Concept: DSquared2 Fall 2012
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Segment: Neutral, 12-35
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