Creative director Alber Elbaz has taken accessibility to a new level with his Fall 2012 Lanvin Ad Campaign.
With CFDA breaking frontiers in its health and beauty initiatives, design houses are following suit with their stunning fall campaigns. Lensed by photographer extraordinaire Steven Meisel, the Lanvin Fall 2012 Ads feature 'real' models. Among these are an 80 year-old woman who sports a fierce jade peplum getup straight from the runway.
"I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes," Elbaz told WWD.
The result is beyond delightful. The Fall 2012 collection being sported by realistic models is truly a testament to the creative director's famed fascination for female beauty. These advertisements represent a perfect balance between both aspirational and relate-able women's wear.
Stats for Chic Senior Citizen Campaigns
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Research: 6,931 clicks in 197 w
Interest: 2.5 minutes
Concept: Lanvin Fall 2012 Ads
Related: 112 examples / 86 photos
Segment: Females, 12-55
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