For those partial to carefree style, the Zara A/W 2012 Campaign will spark an interest in the high street brand.
Starring model Cara Delevigne, the video short is a monochromatic dream of nonchalant chic. The Autumn/Winter collection shines when complimented by Delevigne’s perfectly coiffed bedhair and stunning features. Her look works perfectly with the Spanish brand’s overall feel.
Stunningly captured by David Sims, the TRF line boasts subtlely embellished cut-out tops, perfectly studded leather jackets and tailored crop coats that scream hip. Adding to the carelessly cool short is a soundtrack of upbeat melodies by Magic Wands and their track ‘Black Magic’ (Crystal Fighters Remix).
From the model choice to the set and music, this campaign oozes a trendy and stylish mood that matches the Zara TRF spirit.
Stats for Rowdy Punk Princess Ads
Trending: Older & Warm
Research: 2,829 clicks in 192 w
Interest: > 3 minutes
Concept: Zara TRF A/W 2012 Campaign
Related: 112 examples / 86 photos
Segment: Females, 12-35
Comparison Set: 41 similar articles, including: fresh-accent advertorials, luxuriously moody ads, and multiple personality editorials.
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