The Prada F/W 2012 ad video displays the stunning collection with a gaming twist.
The advisement campaign features models Anne V, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Axente in a moody game of chess. The setting for this brooding game is a white room with stairs that provides the perfect minimalist background, allowing the garments to shine.
The models, made up in contrasting eye makeup, sport ombre tresses with a pop of color. However, the focus of the video is the collection that boasts head-to-toe opulence. With monochromatic tailored pantsuits and embellishments that would appease a queen, the multisensory ad boasts sublime beauty.
The dynamic aesthetic of this advertisement is testament to the genius of Miuccia Prada and her unrivaled ability to intellectualize fashion.
Stats for Game-Centered Couture Promotions
Trending: Older & Mild
Research: 3,232 clicks in 199 w
Interest: > 3 minutes
Concept: Prada F/W 2012 Ad Video
Related: 113 examples / 87 photos
Segment: Females, 18-55
Comparison Set: 41 similar articles, including: embellished nonchalant fashion, youthful housewife editorials, and '50s beachwear editorials.
Game-Centered Couture Promotions
More Stats +/-
Youthful Housewife Editorials
Embellished Nonchalant Fashion
'50s Beachwear Editorials
Grand Steampunk Lookbooks
Tropical Technicolor Photoshoots