The Prada F/W 2012 Ad Video Plays with Bejeweled Color

By: Alexandra Serrano - Published: Aug 4, 2012 • References: prada & trendland
The Prada F/W 2012 ad video displays the stunning collection with a gaming twist.

The advisement campaign features models Anne V, Elza Luijendijk, Iselin Steiro, Madison Headrick, Magdalena Frackowiak and Axente in a moody game of chess. The setting for this brooding game is a white room with stairs that provides the perfect minimalist background, allowing the garments to shine.

The models, made up in contrasting eye makeup, sport ombre tresses with a pop of color. However, the focus of the video is the collection that boasts head-to-toe opulence. With monochromatic tailored pantsuits and embellishments that would appease a queen, the multisensory ad boasts sublime beauty.

The dynamic aesthetic of this advertisement is testament to the genius of Miuccia Prada and her unrivaled ability to intellectualize fashion. Stats for Game-Centered Couture Promotions Trending: Older & Mild
Research: 3,232 clicks in 199 w
Interest: > 3 minutes
Concept: Prada F/W 2012 Ad Video
Related: 113 examples / 87 photos
Segment: Females, 18-55
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