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Diesel 'Screen Tests' Campaign Adds Animation to Photography

By: Katherine Vong - Published: • References: diesel & popsop
You might do a double-take when looking at these photos from the Diesel 'Screen Tests' campaign. The fashion brand has launched a new photo campaign for its Autumn/Winter 2012 collection, and it uses animated GIFs to put a modern and eye-catching spin on traditional fashion photography.

Famous fashion photographer Steven Meisel is the mastermind behind the Diesel 'Screen Tests' campaign. As Popsop describes, the cinematographic photos are a "bridge between traditional stills and videos—they are not actually static and not dynamic." You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mike back and forth.

The photos here are the still versions, but to see the animated GIFs, visit Diesel's website. Stats for Cinematographic Fashion Stills Trending: Older & Buzzing
Traction: 2,375 clicks in 113 w
Interest: 2 minutes
Concept: Diesel 'Screen Tests'
Related: 87 examples / 67 photos
Segment: Neutral, 18-55
Comparison Set: 32 similar articles, including: color-licking undies ads, life lesson fashion ads, and energetic youth editorials.