Superstar

Diesel 'Screen Tests' Campaign Adds Animation to Photography

By: Katherine Vong - Published: Aug 17, 2012 • References: diesel and popsop
You might do a double-take when looking at these photos from the Diesel 'Screen Tests' campaign. The fashion brand has launched a new photo campaign for its Autumn/Winter 2012 collection, and it uses animated GIFs to put a modern and eye-catching spin on traditional fashion photography.

Famous fashion photographer Steven Meisel is the mastermind behind the Diesel 'Screen Tests' campaign. As Popsop describes, the cinematographic photos are a "bridge between traditional stills and videos—they are not actually static and not dynamic." You need to look closely and pay attention to each photo to be able to see that a model is kicking her feet, pointing a camera at you or swinging the mike back and forth.

The photos here are the still versions, but to see the animated GIFs, visit Diesel's website.