Featuring a stellar cast, the Adidas Originals video campaign boasts mass urbane appeal.
The commercial begins with glimpses at various cityscapes featuring national celebrities in a party mood. Featuring background music from Nicki Minaj's track 'Masquerade,' the ambiance of the video is decidedly upbeat.
However, the rapping sensation is not the only star in this sporty couture display. Jeremy Scott, Big Sean, 2NE1, Kids These Days, Sky Ferreira and Derrick Rose are all spotted in the Adidas duds strutting along the urbane settings as well. 2NE1, the Korean pop group makes a splash with their girly appeal.
Adidas made a fantastic move in its choices for the campaign. With their flawlessly styled sporty couture campaign they generate mass appeal with their diverse celebrity cast.
Stats for Urbane Diva Video Promos
Trending: Older & Mild
Research: 1,549 clicks in 195 w
Interest: > 3 minutes
Concept: Adidas Originals Video
Related: 98 examples / 75 photos
Segment: Neutral, 12-35
Comparison Set: 36 similar articles, including: bright multihued campaigns, textured underwater portraits, and eclectic sportswear ads.
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