The Emporio Armani Fall 2012 ad campaign is exotically futuristic. Shot on location in Tokyo, the concrete backdrop and bright Japanese neon lights give each look a sci-fi edge, in a subtle way. The photoshoot was captured at night to better perpetuate the mysteriousness of the theme. The dark and luxurious outfits would certainly make these models the main characters of any sci-fi storyline.
Lensed by photographer Alasdair McLellan, the Emporio Armani Fall 2012 ad campaign will start to appear in the pages of select magazines come July 2012. It stars top models Anna de Rijk and Tao Okamoto alongside male models Paolo Anchisi and Alfred Kovac. Sleek and sexy, it is interesting to see (for the women, at least) how the backdrop's colors complement their outfits.
Stats for Exotic Futuristic Fashion Ads
Trending: Older & Warm
Research: 5,958 clicks in 203 w
Interest: 3.4 minutes
Concept: Emporio Armani Fall 2012
Related: 94 examples / 72 photos
Segment: Neutral, 18-55
Comparison Set: 34 similar articles, including: ethereal pink perfume campaigns, pastel-dyed hair lookbooks, and euro diva campaigns.
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