The Lanvin A/W 2012 Ad video boasts a cast of relateable models starring in the ‘Reality, Not Reality Stars’ feature.
The campaign is a refreshing take on fashion as it entirely excludes the use of conventional models. The short film reveals the identity of each person in the ads, as they sport the lavish garments in rich shades of LANVIN’S Autumn/Winter collection designed by artistic director Alber Elbaz.
Although fashion is meant to be aspirational, the direction taken by Lanvin maison blends standards of opulence with accessibility. A seeming juxtaposition, the statement of individuality is bound to succeed as consumer perception of Lanvin’s brand identity adheres to modern standards of attainable fashion. The marketing initiative does not lose sight of luxury, but does well to capitalize individuality.
Character-Capitalizing Campaigns (UPDATE)
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