Minimalist Gamine Campaigns

The Tomboy Autumn/Winter 2012 Ads Star the Hip Julia Frakes

Starring the multi-talented Julia Frakes, the Tomboy Autumn/Winter 2012 ads give glamour to boyish style.

The self-described "politics & history nerd" looks stunning in this display of androgynous layering. Featuring staple pieces for the chilly season, the über cool model sports the season's offerings with the a hipster-like grace. The avant-garde everyday wear boasts lush knits, luxe denim, fur trimmed waistcoats, maxi cardigans and printed button downs.

The palette for Tomboy's collection consists of black, white, gray and peacock blue with the occasional splash of floral print. Flawlessly capturing the model's vibrant red locks and porcelain white skin, photographer Maciek Kobielski's work is complemented by the styling of Dianna Lunt. Both contemporary and casual, the collection displays epitomized fall layering.

Androgynous Fashion
Opportunity for disruption: create gender-neutral clothing lines that blur the lines between men's and women's fashion.
Contemporary Casual Wear
Innovative designs that incorporate comfortable and casual styles that can be worn every day.
Layering Revival
Create innovative layering techniques that allow for comfort and style in cool weather.

Where This Applies

Fashion
Design and manufacture androgynous clothing to fill the gap in gender-neutral and gender-fluid clothing offerings.
Photography
Create unique photo campaigns for fashion brands that capture androgynous fashion styles.
Textile Manufacturing
Produce materials for layering techniques designed specifically for cooler weather, offering greater convenience and comfort.
SCORE
4.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 60%
Freshness 8%

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