Reminiscent of college days in the city, the 'Lucky Ones' F/W 2012 GANT by Michael Bastian boasts a Bostonian collegiate pride.
The designer was inspired by his "personal memories and experiences of living in Boston while going to college." The aesthetic of the campaign reflects this as it exudes a laid- back scholarly coolness. Featuring a quirky track by Swedish indie rock band Caviare Days, the 'Lucky Ones' advertisement shows a youthful spirit that allows the collection's wearable excellence to shine.
The setting is the designer's city, it toys with subcultures of prep with mod. The layering pieces are perfect for fall in their classic quality. Many of the garments, with the preppy feel, potential to become seasonal staples for the put together collegiate crowd.
Stats for Bostonian Hipster Campaigns
Trending: Older & Warm
Research: 2,354 clicks in 194 w
Interest: > 3 minutes
Concept: 'Lucky Ones' F/W 2012 GANT By Michael Bastian
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: gallant countryside collections, retro nuclear family lookbooks, and pretty pink menswear.
Retro Nuclear Family Lookbooks
Gallant Countryside Collections
Pretty Pink Menswear
Minimalist Workwear Campaigns
Optically Stimulating Shirts