In the J.Crew Fall 2012 campaign, the über successful retailer channels luxuriant business casual.
The Jenna Lyons team makes another genius choice of models for the affordable brand's advertising initiative. The bold decision arose from the desire to have a customer identify directly with the brand's identity. Says Diego Scotti, Chief Marketing Officer of J. Crew, "We chose very accomplished people who have an impact on our customers and culture in general."
Each model is a prominent professional in their field, and likely a J.Crew customer who appreciates the brand's attention to affordable quality, tailoring and detail. Featuring media specialists, editors and even the founder of Tumblr, the campaign is a colorful show of preppy fall fashion. With its offerings of tapered pants, tweeds and stunning accessories, some pieces from this collection will definitely star in many autumn repertoires.
Stats for Polished Professional Promotions
Trending: Older & Mild
Research: 3,048 clicks in 196 w
Interest: 3.3 minutes
Concept: J.Crew Fall 2012 Campaign
Related: 68 examples / 52 photos
Segment: Females, 18-55
Comparison Set: 25 similar articles, including: pretty pink menswear, perfectly preppy presentations, and minimalist workwear campaigns.
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