Chock full of teen angst and old-school style, the DSquared2 Fall/Winter 2013 short highlights the charismatic nature of the collection and the brand behind it.
The clip, which comes across as a Breakfast Club-style video (with much better clothes) is perfectly shot with dynamic hues and catchy, upbeat music. Adding a youthful feel to the campaign, the young and extremely attractive models featured in the clip seem to embody the exact vibe that the brand was seeking to exude.
Slightly rebellious, with gorgeous visuals and an easy-to-follow story line, viewers are sure to appreciate this creative promotional endeavor by the Canadian designing team of twin brothers. Featured on YouTube, the short is ready to go viral and will surely generate buzz for the upcoming line.
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By: Courtney Scharf - Published: Jul 7, 2012 • References: nylonmag