Kitsch-Centric Fashion

Doublet Unveils Its Bold and Progressive Spring/Summer 2022 Collection

Streetwear label Doublet has unveiled its punk-inspired Spring/Summer 2022 collection, which features a one-of-a-kind Suicoke collaboration.

With the new collection, Doublet continues to deliver on its unique shapeshifting aesthetic, leveraging its signature subversive sensibilities to offer shoppers a range of eye-catching attire. For example, even the Suicoke collaboration comes in the form of a truly unique footwear silhouette. Together the two brands have created a pair of animal plush toy slippers that are meant to be combined with graphic-printed socks.

Elsewhere, the collection boasts vibrant, banana-inspired knitwear, overdyed hoodies, hand-knit cardigans, metallic-looking shorts, and more. As a whole, the collection delivers an overarching kitsch-like theme that acts as a throughline for what would otherwise be wholly disparate designs.

Image Credit: Doublet

Kitsch Fashion
Opportunity for fashion brands to embrace bold and unconventional designs for their collections.
Streetwear
Disruptive innovation opportunity for brands to incorporate their own unique aesthetic into streetwear designs.
Collaborations
Opportunity for brands to collaborate with other brands to create one-of-a-kind fashion pieces.

Industries Being Reshaped

Fashion
Opportunity for fashion industry to embrace kitsch aesthetic and incorporate it into their collections.
Streetwear
Disruptive innovation opportunity for streetwear industry to push boundaries and incorporate unusual design elements.
Footwear
Opportunity for footwear industry to collaborate with fashion brands to create unique, eye-catching designs.
SCORE
1.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
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Activity 17%
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