Meghan Collison for Proenza Schouler’s upcoming Fall 2012 Campaign is a leaf out of the rocker-chic must book. Featuring oversized bomber jackets, studded leathers, oversized stitching, fringe and outrageous patterns, the overall look is a stone's throw away from being a disaster. However, in classic Proenza Schouler fashion, they manage to make it work in a way that doesn’t seem possible.
With some classic staples interspersed throughout the collection that just about anyone could wear, there are pieces that are going to appeal to the general public. However, the more edgy punk rock chic pieces are probably going to be adored and revered by the high fashion crowd, while picked over by those looking for a more classic style.
Key Themes Behind This Trend
- Rocker-chic Fashion
- Opportunity to create disruptive innovation in the fashion industry by combining edgy punk rock elements with classic staples.
- Over-the-top Patterns
- Opportunity to disrupt the textile industry with outrageous patterns that push the boundaries of traditional design.
- Oversized Bomber Jackets
- Possibility to disrupt the outerwear industry by reimagining bomber jackets in oversized, statement-making styles.
Where This Applies
- Fashion
- Opportunity for fashion brands to tap into the rocker-chic trend and create bold, rebellious designs.
- Textiles
- Opportunity for textile manufacturers to produce unconventional and eye-catching patterns for the fashion industry.
- Outerwear
- Opportunity for outerwear brands to experiment with oversized bomber jackets and cater to the demand for statement-making pieces.
