The Jason Wu Fall 2012 campaign picks up on the blend of structure from the military-like suits and exoticism from Asian-inspired dresses to create an atmosphere that complements both of these qualities. Dark, mysterious and slightly dangerous, the imagery of the print ads will intrigue people immediately while the fashion itself will grip their attention.
Captured by Willy Vandeperre, a fashion photographer hailing from Belgium, the Jason Wu Fall 2012 campaign stars a seductive model and actress Shalom Harlow. The Canadian beauty was styled by Joe McKenna, who concentrated on honing in on the feminine strength captured by each outfit by adding bold accessories to the looks. The elegant ensembles were given a touch of forties glam thanks to the classic short finger waves and dramatic makeup complete with berry lips.
Stats for Exotic Military-Like Fashion Ads
Trending: Older & Mild
Research: 1,911 clicks in 200 w
Interest: 1.9 minutes
Concept: Jason Wu Fall 2012 Campaign
Related: 57 examples / 44 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: crisp ladylike ads, fiesta family fashion ads, and monster-full fashion ads.
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