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The Marc Jacobs Fall 2012 Campaign Features a Different Kind of Beauty

By: Meghan Young - Published: • References: marcjacobs & fashiongonerogue
The haunting looks in the Marc Jacobs Fall 2012 ad campaign will sear themselves into people's minds--in a good way, of course. The dark raccoon eyes, pallid skin and blood red lips make models Marie Piovesan and Marte Mei Van Haaster look like they were plucked out of a Tim Burton film. Nevertheless, there is more of a Victorian vibe than a Gothic horror one, which is perpetuated by the choice of dresses and large-rimmed hats.

Shot by United Kingdom-based German photographer Juergen Teller, the Marc Jacobs Fall 2012 ad campaign beautifully showcases a different type of beauty. The American designer is known for his unorthodox campaigns, which is often a refreshing change from the skin-revealing, sensual ones out there. Stats for Haunting Victorian-Like Ads Trending: Older & Average
Traction: 1,650 clicks in 119 w
Interest: 1.5 minutes
Concept: Marc Jacobs Fall 2012
Related: 85 examples / 65 photos
Segment: Females, 18-55
Comparison Set: 31 similar articles, including: saturated bathtub photoshoots, mentor-inspired fashion ads, and modern boho beachwear.