The Silvian Heach F/W 2012 Campaign Stars Andrej Pejic

By: Alexandra Serrano - Published: Aug 22, 2012 • References:
The Silvian Heach F/W 2012 campaign is a monochromatic haven of gender-bending beauty.

Starring the infamous model Andrej Pejic, the Italian retailer’s stunning Fall/Winter collection is complete with little black dresses, sequined frocks and leather detailing on the chic garments that shine with this one-of-a kind campaign. Lensed by Italian fashion photographer Giampaolo Sgura, Pejic is captured in cinematic settings that highlight the overall feel of fashion fit for a celebrity.

A star in his own respect, Pejic adds the added taboo allure of his androgyny. The fact that model was chosen for this campaign meant to appeal to a mass audience speaks volumes of the retailer’s awareness that societal norms are changing. The beautiful campaign is a win for those partial to uncoventional beauty. Silvian Heach is to be commended for their edgy approach to the Fall/Winter 2012 season. Stats for Dual Gender Advertisements Trending: Older & Buzzing
Research: 13,044 clicks in 195 w
Interest: 2.4 minutes
Concept: Silvian Heach F/W 2012
Related: 101 examples / 78 photos
Segment: Females, 18-35
Comparison Set: 37 similar articles, including: youthful gangster ads, lipstick-clad androgynous shots, and bold gender-bending portraits.