The Silvian Heach F/W 2012 campaign is a monochromatic haven of gender-bending beauty.
Starring the infamous model Andrej Pejic, the Italian retailer’s stunning Fall/Winter collection is complete with little black dresses, sequined frocks and leather detailing on the chic garments that shine with this one-of-a kind campaign. Lensed by Italian fashion photographer Giampaolo Sgura, Pejic is captured in cinematic settings that highlight the overall feel of fashion fit for a celebrity.
A star in his own respect, Pejic adds the added taboo allure of his androgyny. The fact that model was chosen for this campaign meant to appeal to a mass audience speaks volumes of the retailer’s awareness that societal norms are changing. The beautiful campaign is a win for those partial to uncoventional beauty. Silvian Heach is to be commended for their edgy approach to the Fall/Winter 2012 season.
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Concept: Silvian Heach F/W 2012
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Segment: Females, 18-35
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