Superstar

The Gucci Fall 2012 Campaign is Gothic Glam

By: Meghan Young - Published: • References: gucci & fashiongonerogue
The Gucci Fall 2012 ad campaign is at once dark and Gothic as well as languid and luxurious. As though they were lounging vampires waiting for the sun to go down, models Karmen Pedaru and Nadja Bender whittle away the time as only immortals could. Dressed to the nines in green velour gowns and luxe leather pants, their seeming immortality is just one of many reasons to envy these two models. Yet another reason is their male model co-star Lenz von Johnston.

Shot by photography duo Mert Alas and Marcus Piggott, the Gucci Fall 2012 ad campaign is set in an opulent room that perfectly complements the dramatically glamorous outfits donned by each model. The looks were perfected with flawless faces and lush hair. Stats for Languidly Luxe Fashion Ads Trending: Older & Warm
Traction: 4,356 clicks in 111 w
Interest: 2.2 minutes
Concept: Gucci Fall 2012
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: motion-filled fashion ads, luxuriously moody ads, and bold asymmetrical fashion ads.