Superstar

The Lane Crawford Fall 2012 Campaign is Actively Blurry

By: Meghan Young - Published: • References: lanecrawford & fashiongonerogue
The body in motion is often a beautiful sight to behold, and when that body is clad in the edgy designs such as those found in the Lane Crawford Fall 2012 collection, beautiful is taken to a whole new level. Bold, vibrant and perfect for the autumn season, this line will make any girl want to get up and dance, just like Chinese models Ming Xi, Xiao Wen and Wang Xiao do in this ad campaign.

Shot by London-based photographer Nick Knight, the Lane Crawford Fall 2012 ad campaign has a surreal futuristic vibe thanks to a concentration on blurred out limbs and a rather ambiguous backdrop. It features the darkly romantic designs of such labels as Balenciaga, Alexander Wang, Givenchy, Lanvin and Yves Saint Laurent. Stats for Motion-Filled Fashion Ads Trending: Older & Buzzing
Traction: 14,528 clicks in 108 w
Interest: 4 minutes
Concept: Lane Crawford Fall 2012
Related: 98 examples / 75 photos
Segment: Females, 18-55
Comparison Set: 36 similar articles, including: porcelain desert photoshoots, spirited group snapshots, and bright multihued campaigns.