Model Dree Hemingway looks as majestic as her equine co-star in the Ermanno Scervino Fall 2012 ad campaign. Clad in everything from shimmering, sheer gowns to cozy knits and suede boots, there is nothing that could tarnish this blond beauty's elegance. It helps that the outfits are made for the glamorous chic woman.
Posing in front of photographer Francesco Carrozzini's lens, the American model is shot standing beside and sitting on the well-groomed horse. Darkly enchanting, the Ermanno Scervino Fall 2012 ad campaign is set in a futuristic stable complete with rusty metal walls and sand-strewn floors. Perfect for the autumn season, the campaign will inspire women to introduce most sophisticated pieces to their wardrobe that is both mysteriously alluring and romantically edgy. Too bad the Ermanno Scervino Fall 2012 collection doesn't come with the horse.
What Makes This Trend Stand Out
- Equine Fashion
- Disruptive innovation opportunity: Develop clothing and accessories specifically designed for equestrian activities that combine style and functionality.
- Futuristic Advertising
- Disruptive innovation opportunity: Create ad campaigns that blend futuristic elements with traditional settings to capture attention and intrigue consumers.
- Romantic Edginess
- Disruptive innovation opportunity: Design clothing collections that combine romantic and edgy elements, appealing to individuals who want to express their unique style.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Explore new materials and construction techniques to create clothing that is both elegant and functional for different settings.
- Advertising
- Disruptive innovation opportunity: Incorporate futuristic elements and creative storytelling into traditional ad campaigns to captivate audiences and establish brand identity.
- Equestrian
- Disruptive innovation opportunity: Develop innovative gear and accessories for horse-related activities that enhance performance and style, appealing to both professionals and enthusiasts.
