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Free-Form Energy

Breakfast dishes adapt to better cater to those with restrictive diets

Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options.
Workshop Question - What can you do to better connect with your consumer and their specific preferences and needs?
Trend Themes
1. Free-from Foods - Brands are offering products that explicitly lack certain ingredients to cater to consumer concerns over allergens and dietary restrictions.
2. No-bake Snack Mixes - Brands are offering baking mixes for nutritious bites, balls and bars that can be tailored exactly to one's taste and nutritional needs.
3. Convenient Health-focused Breakfasts - Brands are creating convenient breakfast options that cater to consumer concerns over their health and active lifestyles.
Industry Implications
1. Food and Beverage Industry - The trend of free-from foods has created opportunities for the food and beverage industry to cater to consumer concerns over allergens and dietary restrictions.
2. Health and Wellness Industry - The trend of convenient, health-focused breakfasts has created opportunities for the health and wellness industry to develop products that cater to busy and health-conscious consumers.
3. Baking Industry - The trend of no-bake snack mixes has created opportunities for the baking industry to offer convenient and customizable baking mixes.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 88 Examples:
92,344 Total Clicks
Date Range:
Jan 18 — Apr 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Convenient Muesli Cereal Cups
Convenient Muesli Cereal Cups
The New Bob’s Red Mill Muesli Cups are Packed with Whole Ingredients
The Bob’s Red Mill Muesli Cups have been amounted by the brand as a new lineup of breakfast products that will provide consumers with a way to maintain a healthy, active lifestyle. Available at... MORE
Allergy-Safe Cookies
Allergy-Safe Cookies
AllergySmart Makes All-Natural Cookies with Organic, Free-From Ingredients
From classic chocolate chip and double chocolate to Snickerdoodle, AllergySmart offers a range of cookies made with simple, natural ingredients that can be enjoyed by anyone—including those with... MORE
Gluten-Free Toaster Pastries
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Bobo's Toast'r Has an Oat Crust and a Filling of Jam or Nut Butter
Bobo’s is a brand that is known for its nutrition bars, but at Expo West, it unveiled a new launch called Toast’r—toaster pastries that have oat crusts and jam or nut butter fillings.... MORE
No-Bake Snack Mixes
No-Bake Snack Mixes
'Creation Nation' Offers Vegan, Paleo and Protein-Rich Balls, Bites and Bars
Creation Nation is showing off a range of its no-bake mixes at Expo West, featuring grain-free, gluten-free, dairy-free, soy-free and grass-fed formulas that can be used to make nutritious bites,... MORE
Tasty Allergen-Free Oatmeal
Tasty Allergen-Free Oatmeal
Rocket Foods' Products are Free of the 10 Most Common Allergens
Rocket Foods, a Canadian food company, was founded by Jas Singh, who deals with multiple food allergies, and wanted to create more accessible options for others like him who were in search of... MORE
Allergen-Free Mushroom Crumbles
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The Lion's Mane Mushroom Crumble Blends Three Nutritious Mushrooms
The Lion’s Mane Mushroom Crumble is a nourishing plant-based substitute that’s rich in protein and ready to be added to a wide variety of meals. This product is made with a combination... MORE
Vegan-Friendly Baking Kits
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The ‘Gluten-Free Molten Chocolate Cake Baking Kit’ Makes Six Cakes
Chocolate lovers and baking enthusiasts can make the perfect Valentine’s Day treat with the ‘Gluten-Free Molten Chocolate Cake Baking Kit.’ The kit comes with everything needed to make six... MORE
Frozen Paleo Waffles
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Birch Benders is Offering a First-of-Its-Kind Paleo Toaster Waffle
Birch Benders makes a range of different pancake and waffle mixes that satisfy the needs of different food tribes, but it is now introducing a new frozen waffle line that includes paleo waffles.... MORE
Allergen-Free Pumpkin Spice Goods
Allergen-Free Pumpkin Spice Goods
Partake Debuts its Limited-Edition Seasonal Products
In anticipation of fall, Partake recently expanded its portfolio with the introduction of the new allergen-free pumpkin spice baked goods. The new pumpkin-inspired range includes the Soft Baked... MORE
Bagel-Flavored Whole Grain Wraps
Bagel-Flavored Whole Grain Wraps
Angelic Bakehouse Has New Sprouted Whole Grain Everything Wraps
Angelic Bakehouse is offering a twist on everyone’s favorite bagel flavor with the launch of its new Sprouted Whole Grain Everything Wraps and Bread. The new Sprouted Whole Grain Everything... MORE

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