This Snack Brand Decided to Redesign One of Its Classics

By: Mishal Omar - Oct 25, 2016
References: nevezis.lt & packagingoftheworld
The brand 'Naujasis Nevezis' from Lithuania decided to revamp its muesli packaging after recognizing that it had become too dated.

The brand enlisted the design studio 'Love Agency' to create the packaging for its 'OHO Sweet Pillows.' In its new format, the packaging is small and easily accessible for snacking purposes, with a semi-transparent square in the middle that reveals its contents. The muesli packaging features small abstract graphics that were hand-drawn and vary between flavors. The pillows come in flavors that include caramel, strawberry, yogurt and chocolate.

By recognizing the fact that OHO Sweet Pillows' packaging was not as modern as it could have been and taking action to change that fact, the brand Naujasis Nevezis shows that it recognizes the importance of catering directly to consumers' needs and wants.