Kellogg's 'Pop-Tart Cafe' Reimagines the Pastry as Pizza, Tacos and More

By: Laura McQuarrie - Feb 22, 2017
References: kelloggcompany & prnewswire
Part of the appeal of Pop-Tarts is that they are toaster pastries that can be easily heated for breakfast—but Kellogg's is now hoping consumers will see its product in an entirely new light with its pop-up Pop-Tarts Cafe in NYC.

While New York is one of the easiest places to satisfy one's desire for pizza, nachos, burritos or fries, the Pop-Tarts Cafe offers a unique way to enjoy these familiar dishes. Some of the menu items at the cafe include Cake Poppers, Tarty Tacos and Tart-a-misus, all of which celebrate sweet flavors from the brand like Frosted Confetti Cupcake and Frosted Brown Sugar Cinnamon.

For a limited time, Kellogg's is also partnering with UberEATS to offer a late-night snack delivery of a Pop-Tarts Burrito, which consists of a Pop-Tart that's been rolled in a sweet crepe.