Gordon’s Divine Duo Cupcakes Come in Two Flavors
Michael Hemsworth — April 28, 2022 — Marketing
References: finsburyfoods & foodbev
The Gordon’s Divine Duo Cupcakes have been created as part of an extended partnership between the Diageo-owned gin brand and the Finsbury Food Group in the UK. The cupcakes come in packs of six servings with three pink vanilla sponge cakes and three vanilla sponge cakes, which are both topped with gin-flavored frosting. Arriving at Tesco, the cupcakes are priced at £4 and feature Gordon's recognizable logo to catch the eye of curious shoppers.
Finsbury Food Group's Brand Manger Emma Hamilton explained the inspiration for the new Gordon’s Divine Duo Cupcakes saying, "After seeing consumers flock to purchase the Gordon’s Premium Pink Cake last summer, we knew that there was a further appetite to combine Diageo’s much-loved portfolio of drink brands with our expertise and bring to market innovative products in new formats."
Finsbury Food Group's Brand Manger Emma Hamilton explained the inspiration for the new Gordon’s Divine Duo Cupcakes saying, "After seeing consumers flock to purchase the Gordon’s Premium Pink Cake last summer, we knew that there was a further appetite to combine Diageo’s much-loved portfolio of drink brands with our expertise and bring to market innovative products in new formats."
Trend Themes
1. Alcohol-infused Desserts - Opportunity for bakeries and confectioneries to create unique, on-trend treats by incorporating popular drink brands into their recipes.
2. Collaborative Product Development - Potential for companies in different industries to team up and co-create innovative, cross-branded products that appeal to consumers seeking something new and exciting.
3. Flavor Fusion - Space for companies to experiment with combining unexpected flavor profiles to create novel products with wide appeal to foodies and adventurous eaters.
Industry Implications
1. Beverage - Opportunity for beverage companies to expand their product lines by collaborating with food manufacturers and creating cross-branded products that blur the lines between drinks and desserts.
2. Bakery - Potential for bakers to incorporate popular beverage brands into their desserts, creating unique, trendy treats that appeal to consumers seeking new flavors and experiences.
3. Confectionery - Chance for candy and chocolate makers to experiment with unconventional flavor combinations, incorporating popular drink brands to create exciting new confectionery products.
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